Tag Archives: trend forecasting

News: Homeware Market Review

With consumers cutting back on discretionary spend and taking less interest in home improvement, the homewares market is suffering. By the end of 2010 the market will have shrunk by 1.9%, resulting in a decline of £652m since its peak in 2008. With the robust growth of the last decade over, retailers will have to work harder to attract spend.

Levels of consumer confidence and activity in the housing market have improved, but not to levels where they will boost spending on homewares significantly. With the homewares market seeing either no growth or slow spending increases for the foreseeable future, to increase sales, retailers will have to gain share from competitors.

The departure of Woolworths, Rosebys and The Pier from the market during late 2008 and the beginning of 2009 has lessened the impact of the decline in the market and allowed the survivors to up their share. However, without similar failures they could find 2010 much harder, with a return to declining like-for-like sales highly probable.

According to a recent report from Datamonitor, the homeware market shrunk by 3.9% to £10.9bn in 2009. The report claims that those retailers with distinctive positioning will succeed, as the online market for home product purchases begins to shake up dynamics. The supermarkets have enjoyed growth in this sector this year, and Argow remains the leading homeware retailer brand in 2009, with John Lewis in second place with 5.2%. Dunelm Mill is the biggest gainer in 2009, as more retailers add spin-off homeware stores.

Trend Bible work with some of the UK’s leading retailers to help define future strategies and exploit opportunities for growth in a challenging financial climate. Accurate, well-informed trend forecasting can help brands pin-point catalysts for change, social and cultural events that will impact consumer behaviour, and determine how this will affect design and colour trends. We help our clients build strong, inspiring and commercially successful product ranges. To find out what we can do for you, please get in touch at enquiries@trendbible.co.uk.

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News: Talks and Seminars Update

Joanna Feeley, founder and creative director of Trend Bible, will be delivering a series of talks and seminars in the coming months. We look forward to welcoming you at the following shows, and sharing our future trend forecasts to help you make well-informed and accurate decisions about the future directions of your business.

Home and Gift

Harrogate, UK, Wednesday 21st July 2010

12 noon – 1pm

Future Trends for Autumn / Winter 2010/11

followed by individual 15  minute trend surgeries, click here to book

Trend Bible will be selling last remaining copies of Autumn Winter 2010/11 trend books for home interiors, priced £100 and available to pre-order at enquiries@trendbible.co.uk

 

 

Printsource

New York, August  2, 3, 4th 2010

Kids Lifestyle Trends for Fall / Winter 2011/12 3.30pm, Monday 2 August 2010

Home Interior Trends for Fall / Winter 2011/12, 12.30pm Wednesday 4th August 2010

 We are delighted to return to the Printsource show in New York this season, where Joanna presents future trends for Fall  / Winter 2011/12 across home interiors and kids lifestyle products. This presentation covers the key future ‘trend drivers’  terms of social, cultural, political change, future consumer insights, colour, pattern, material and product design directions across four key themes. The Lifestyle Trends for the Home and Kids Lifestyle Trends books will be available to buy at the show, represented by Margit Publications.

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News: Burberry Beauty Range Launch

Gloriously understated and minimal– the new Burberry Beauty range is finally here. Can only imagine the design brief was “If the Burberry trench was a lipstick…what would it look like?” See our Utilitarian trend in our Autumn Winter 2011/12 forecast for the background on how this new understated , clean aesthetic is developing. Get in touch if you’d like to talk to us about our forecasting work for the cosmetics and toiletry industry.
Burberry

Images shot by David Bailey and Mario TestinoBurberry

The iconic, heritage plaid features across all products- a lesson in ‘brand handwriting!’

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