Tag Archives: trend forecast

Hate to Say We Told You So: Shop Report 2010

Here’s our latest update on what’s happening in store in London. We’ve picked out some of the key trends and a couple of colour palettes we really loved and thought were very commercial- and most of all, were bang on trend! We’ve also included a couple of pages from our Spring Summer 2010 trend forecast which we did back in October 2008 so that we can once again say…we hate to say we told you so!

Chlorophyl Green

Above images left to right; jug; Habitat, cushions; Habitat,

Bottom row; dining set; Habitat

We flagged this trend up as a key look for Spring 2010, and we love the way the mid-market brands have used this acidic bright to lift dark and sophisticated tones like chocolate with navy for summer. Stone and neutral shades give this a really commercial look for living room and outdoor dining.

Gypsy Florals

Above images left to right; make-up bag set; Colongne and Cotton Floral cushion; Liberty, embroiderd cushion; Libery

Bottom row; cushion; Cologne and Cotton, Mugs; Anthropologie

Florals have a painterly quality for cushions and bedding, smaller ditzy sprigs were also evident, as were hand-crafted techniques like embroidery and tapestry which adds to the home made vibe continuing this summer.

Tribal

Below is a page from our Transcultural story from the Trend Bible Spring Summer 2010 forecast for home interiors, which took inspiration from African culture.

Above image: Lifestyle Trends for the Home, by Trend Bible Spring Summer 2010

Above images left to right; bed throw; Anthropologie, bed set; Anthropologie, Cushion; Anthropologie

Bottom row; cushion; Anthrolo

The tribal story has been at the centre of lots of our discussions with our clients this season- just how commercial is it for the average customer? We think there are ways of tapping into this trend without embracing the whole ethnic trend, but we found some great examples, above, of how to execute this trend for textiles.

The British are Coming!

Above images left to right; mugs; Heals, Plate; Heals, assorted home furnishings; Debenhams, bowl; Heals.

All above images; Debenhams

Anyone sick of Union Jacks yet? This trend is stiiiilllll unfurling….yawn. But it does have a new lease of life in new colour palettes which take it away from the traditional red white and blue. Watch out for regal influences creeping through, we loved the hand-rendered looking crown prints at Heal’s (above). Incidentally we’re working on how to update this trend for Spring 11, where we think it will raise it’s head again, and then in Spring 12 we have the Queen’s Diamond Jubilee – so don’t think this patriotic look is going anywhere soon!

Colour Clash

For our Spring Summer 2010 forecast, we developed a trend called Eccentric which was all about the playful colour clash between oranges, corals and pinks (see below colour spread).


Above image: Lifestyle Trends for the Home, by Trend Bible Spring Summer 2010

We loved the colours at Habitat this season (below), which clashed neon oranges and vivid pinks– delicious!

Above images, Habitat.

Going Dotty

Above images left to right; bed set; Habitat, assorted cushions; Habitat, desk chair; Habitat

Bottom image; bowls; Heals

Dots have been big news for 3 summers now and this time round they look fresh worked into stripes, as border prints for plates and in bold colour against white grounds.

Above images; bedding and chair by Habitat; dot plates by Heal’s.

Geometric

All images above; Habitat

How many times do we need to say it? Geometric pattern is big! Look out for pixels, colour blocking, angular faceted shapes, linear form….

Spirograph

Above images left to right; dining plate; Heals, cushions; Habitat, plate; House of Fraser


Following on from geometrics is a trend for spirograph pattern which looks fresh for bedding, outdoor dining and tableware. It blends geometric with floral so is two trends for the price of one, and a good way to introduce the more conservative customer to the new geo aesthetic.

Not My Type

Above images left to right; metallic letters; Selfridges, canvas bag; habitat, deck chair; Habitat

Bottom image; bath towels; Zara Home

3D letters in fabric or metal, printed number repeats, embroidered and appliqued numbers on kids bedding and bath towels- typography is big news this summer.

The New Stripe

All above images; Habitat

We love stripes as borders, grid style stripes and stripes made from dots…which leads us to…

Zig Zags

Above images left to right; throw; Anthropologie, towels; House of Fraser, tea towel; Anthropolgie


Again the new angular, clean geo aesthetic is important here- zig-zags were seen across the board as a fun summer alternative to the classic stripe. Whether its a zig-zag jacquard trim on a bath towel, or a pieced and patchworked summer quilt, this trend unfolds this summer and will be back again in various forms for Spring Summer 2011….you have been warned!

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Satellite Trend: Cardboard Packaging

We love this trend for unbleached papers and simple brown cardboard, which reflects the latest ‘post-materialist’ mood we explored in our Spring Summer 2010 forecast. This is particularly evident in food packaging (tea and cereals) and also is starting to work its way into beauty trends, like the cardboard lipstick packaging below. It’s not just for everyday items though, this luxury champagne brand below have used cardboard packaging to add a cool edge, and fragrance brand Wickle have added a vintage feel to their soap range.

It turns out it’s not just the Trend Bible team that are obsessed with cardboard…check out this store fit for Smithfield in Manchester. Cardboard-tastic! There’s something about the functionalism and pared-down aesthetic we like, plus the fact that it’s actually quite sculptural. And who doesn’t want a cardboard dog? Design by Peter Masters of  Burnt Toast.

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