Tag Archives: trend consultant

News: Homeware Market Review

With consumers cutting back on discretionary spend and taking less interest in home improvement, the homewares market is suffering. By the end of 2010 the market will have shrunk by 1.9%, resulting in a decline of £652m since its peak in 2008. With the robust growth of the last decade over, retailers will have to work harder to attract spend.

Levels of consumer confidence and activity in the housing market have improved, but not to levels where they will boost spending on homewares significantly. With the homewares market seeing either no growth or slow spending increases for the foreseeable future, to increase sales, retailers will have to gain share from competitors.

The departure of Woolworths, Rosebys and The Pier from the market during late 2008 and the beginning of 2009 has lessened the impact of the decline in the market and allowed the survivors to up their share. However, without similar failures they could find 2010 much harder, with a return to declining like-for-like sales highly probable.

According to a recent report from Datamonitor, the homeware market shrunk by 3.9% to £10.9bn in 2009. The report claims that those retailers with distinctive positioning will succeed, as the online market for home product purchases begins to shake up dynamics. The supermarkets have enjoyed growth in this sector this year, and Argow remains the leading homeware retailer brand in 2009, with John Lewis in second place with 5.2%. Dunelm Mill is the biggest gainer in 2009, as more retailers add spin-off homeware stores.

Trend Bible work with some of the UK’s leading retailers to help define future strategies and exploit opportunities for growth in a challenging financial climate. Accurate, well-informed trend forecasting can help brands pin-point catalysts for change, social and cultural events that will impact consumer behaviour, and determine how this will affect design and colour trends. We help our clients build strong, inspiring and commercially successful product ranges. To find out what we can do for you, please get in touch at enquiries@trendbible.co.uk.


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News: Experience vs Consumption

Here at Trend Bible, we’ve been talking about the importance of the experience for quite some time. We noticed a shift in consumer mindset at the beginning of the housing collapse in the USA in 2007, and since then we’ve been monitoring a new social mood which relies less on consuming (but not for ‘green’ reasons) and more on what experience a product can bring. This new shift has had some fundamental implications, most of which have been exagerated due to the recession, such as the activity of ‘shopping’ as a pastime is in decline, as we start to think about how else to spend our time. The challenge for retailers as we start to emerge from the recession is going to be  encouraging people to go back to the shops, when they’ve been spending time learning new crafts, educating themselves, spending quality time with loved ones and even finding new hobbies. The rise in visitors to art galleries, museums and at farmers markets in the UK is evidence of this shift towards a change in leisure activities. See our Autumn Winter 2011 trend forecast for more in the effects of this social trend.


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This Week We Love: Creative Work Environments

We do love Trend Bible HQ very much (converted grocery store in a charmingly low-key area of Newcastle) but we couldn’t help be a tinsy winsy bit jealous when we saw this much-publicised studio that belongs to Parliament in Portland, Oregon. We don’t even really know what they do (not a lot if that’s them lounging around looking creative in the pics) but we’re totally inspired by this work environment, and we spend a lot of time looking at how the most innovative companies create inspirational environments to keep their staff happy and impress their clients.  Here are a few of our favourites.



Pretty sure the ‘bear wearing a hat’ rug is a health and safety risk…



The Trend Bible Disciples could never keep their desks this tidy! Much of the materials used to create this studio are recycled or salvaged.


This is the Vodafone head office in Portugal, designed by Barbosa Guiamaraes Arquitectos we love the futuristic yet organic and irregular design- a trend we flagged up in our Supernature report for 2009 which was all about enhanced nature.


This is the new Facebook headquarters in LA, designed by Studio O+A. The design is all about interaction and connection and allows employees to engage and come together, whether this is in the micro -kitchens througout the building or in the main cafe where gourmet meals are provided for all staff at all hours.


O+A: Facebook design area


The Google Head Office, Zurich, by Camenzind Evolution is a unique and characterful building which has paved the way for out- of-the- ordinary, creative spaces. Communal areas are playful and relaxing, and as with the Facebook head office, staff were heavily involved in the design process to collaborate and help make a space that works for them.

Last But Not Least…

Our own humble abode, which we love very much. No all-hours gourmet meals or ‘inspirational’ hang-out areas (we’re far too busy to relax) but we do have an excellent old-fashioned sweet shop next door which we’re tunnelling a secret underground passage to. Then it’s free Cola Bottles for all (and cinder toffee for Tanya).


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