The New York International Gift Fair ran August 2010 at the Javits Center in New York, USA. The show is a key destination for buyers and designers from around the world with 2,800 exhibitors and over 35,000 attendees. As we’ve reported from various other show, there is an overall sense of optimism, fun and positivity as we start to emerge from the ashes of the global recession. It seems the exhibitors and attendees agreed with us. “This is a very exciting time for design. When the economy suffers, creativity thrives” explained Tony Moxham of DFC, one of the exhibitors at the show. We sent our US trend editor Estela Lugo to check out the key directions at this years show. Next year’s show will run from January 29 – 3rd February 2011.
We’ve reported on this new, cleaner aesthetic from the Maison show in Paris in January, through to New Designers in London in July, and here we’re seeing it in August in New York. Bold, clean shapes and geometric print and pattern featured heavily- watch out for prisms and squared-off shapes as print icons and shape direction for decorative accessories.
above image: lighting at the NYIGF
Gold and Bronze
Hammered metals, bronze casts and mixing gold glazes with rustic enamels were seen at the show. Texture is the key message here.
above images left to right: frame by
Vintage Letters and Numbers
Our typography obsession continues! Vintage style fonts were used across ceramics and tableware, paperweights and packaging design.
This trend has been evident at all the key shows this summer and who better to demonstrate how colour updates classic pieces than Pantone? Consumers have more confidence than ever using colour in their homes, from smaller items like accessories through to more permanent items like wallpaper and furniture.
Birds and Botanicals
Birds and flowers are mainstay print icons but we love these vintage style illustrative versions as spotted at NYIGF. We flagged up botanical and anatomical studies and sketches as part of a trend called Secret Garden for Spring Summer 2011 in our Kids Lifestyle Trends for the Home book.
As part of a wider trend that references African culture and craft, we love this zig-zag pattern that we think can work commercially in the home. It nods to all things ethnic without being a parody, and also taps into the trend for more linear, graphic lines for textiles prints. When we cover trends, we think about the average consumer home (within a particular country, market and sector), and research how likely this customer is to buy into the latest ‘big picture’ trends. We’ve included some examples below of how this trend is starting to unfold and we think it’s got some serious mileage for commercial level (high street and value sector) interiors.
Although we initially forecast this trend to be big for woven textiles, we think it looks great used across patchwork and piecing techniques, and also across print. Don’t be without zig-zag bath towels, cushions and bedding in your range for Spring 2011!
Above images, left to right;Plates by Whittard Of Chelsea, Swimsuit by Jessica Simpson, Cupcakes from Trend Bible archive, Stationary set by Sanna Annukka for nineteen seventy three, Canvas print by Da Stiles.
Above images top row, left to right; duvet set by Overstock, fabric by Liberty, greetings cards by Sanna Annukka,
Bottom row; rik-rak notebook, towels by Williams Sonoma, home textiles by Missoni.
Birds have provided creative inspiration for several seasons and continue to be strong print motifs and icons for home interior products. Here are a few of our favourites- watch out for cute, highly stylised goldfinches and sparrows for Spring Summer 2010, and for darker, sinister birds such as magpies, ravens and blackbirds which are important for Autumn Winter 2010….
Keeping it light and fun for Spring Summer 2010….
Images above left to right: bird flower holder by BCXSY; alarm clock by Balvi; goldfinch greetings card part of a set; bird ornaments by Hannah Turner, door knob by Anthropologie; print cushion by Ashley Thomas; set of three birds by Bosa.
Here’s an overview of the trends we forecast for our 2010 Kids Lifestyle publication, on sale via our network of global sales agents; find your nearest agent on our Global Agents page.
Our Spring Summer 2011 Kids Lifestyle publications containing 4 new trends is available early November.
Filed under 1, Kids Trends