At Trend Bible, one of our core principles is to look at current societal and cultural shifts in order to predict future consumer trends and changes in taste.
One of the most prominent directions we’ve noticed during the recession is a distinct shirt towards families spending more time at home. The financial restraints imposed by the recession have meant that we eat in instead of going to a restaurant, watch films at home instead of go to the cinema and invited friends over instead of socialising in pubs and bars. It’s this big picture direction that has brought about a focus on the home, and more specifically the kitchen as the epicentre of all activity.
The increase in culinary TV shows such as the BBC’s Great British Bake Off, Masterchef and Great British Menu also tell us something of our current obsession with food and cooking in the UK. With a quarter of households now reportedly growing their own vegetables in an effort to self-sustain and beat the effects of the recession, and with an increase in visitors to farmers markets, there are many new products dedicated to harnessing our desire of bringing the outdoors in, like the kitchen prep table by Adele Bird, below.
Above image; Adele Bird
Bakeware, in particular, is enjoying a renaissance, as consumers look toward nostalgic pastimes in times of economic uncertainty (craft is undergoing a similar revival with knitting groups on the rise and a jump in membership to the Women’s Institute), with colourful silicone and acrylic utensils in soft pastel colours that linger on from the vintage inspired trends of 2009. As we move into 2011, these pastel colours continue to be important, yet the vintage elements give way to a cleaner, minimalist aesthetic associated with the start of a fresh decade.
Above image: Dining and Kitchen page from the Trend Bible Autumn Winter 2011/12 Home Trends book
Colour is also becoming a key statement for kitchen units, as consumers demonstrate confidence with colour and pattern through use of wallpapered feature walls and bold decorative accessories in other rooms of the home. Traditional ‘white goods’ it seems are no longer white, with even the most permanent items in the home becoming colourful and highly decorated. For kitchen units, the key materials are still wood / wood effects and high gloss white, although we really like bright flashes of colour on the insides of drawers and cupboards, as seen at WIS Design. (image WIS Design).
Kitchens now have to work hard to facilitate cooking, dining, laundry as well as transforming into home office. This trend for multi-use kitchens is set to be big, with the expected increase of the ‘flexible workforce’ meaning that our homes need to be accessible work hubs where we can facilitate virtual meetings, deliver presentations and host conference calls.
Although the current trend is for nostalgia and seeking comfort in the familiar, watch out for a new futuristic dimension to food on the horizon. Recently we’ve being talking to our clients about the future of convenience food and how this will impact kitchen design, and one of our favourite findings is MIT’s Cornucopia ‘food printer’ which uses a series of ingredients cartridges to whip up meals and snacks and literally ‘prints’ them out in 3D. Similarly, the Philips’ Food Printer is inspired by chefs like Ferran Adria and Heston Blumenthal, and provides molecular gastronomy at the touch of a button by using the principles of rapid prototyping. Unappetizing as they sound today, they tap into a broader trend for ultimate convenience which is very current.
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