Tag Archives: Joanna Feeley

Trends: Spring Summer 2012 Taster…

We’ll it’s not all hard graft* here at Trend Bible HQ – we do have some glorious tasks that make us rejoice and be thankful for such creative and lovely jobs. The same can NOT be said for filing VAT returns (boo) cutting down Pantone swatches with very stiff scissors (ow) or getting the 7am train to Stansted (snore)… Take for example a sunny day back in August where our stylist Naomi Shedden joined the team to help style our shoot for the hotly anticipated Spring Summer 2012 trend books. Naomi was formerly Styling Assistant at House and Garden magazine in Sydney so it was a pleasure to work with her. We thought we’d share a few shots from the day in their rawest form, they’ll all make an appearance in the 8 trends across our Home and Kids books which are due for release mid October 2010, where they’ll make a lot more sense when put into context! So here’s a sneak peek…

* when checking how ‘universal’ this phrase was on the internet I stumbled upon this gorgeous collection! Yum.

Above images: Naomi Shedden for Trend Bible Copyright 2010.

Leave a comment

Filed under Home Trends

News: Demand Driven Retail

Here at Trend Bible, we’ve been talking about the personalisation of the retail experience for a while now. Forecasting future consumer trends accurately has a major impact on sales as this article shows. The below news feature can be seen in full by clicking here.

I Want I Get

According to AMR’s Retail 2010 Outlook, demand-driven retailers are the ones that will gather valuable information at each point of interaction, make better use of their knowledge of shopper behaviour, and translate demand insight into effective response and shaping activities. The results are higher return on assets, more inventory turns, and greater revenue growth than their less mature demand-driven peers.

“The forward-thinking retailer is reorganising its business to become demand driven in order to get closer to the needs of the consumers,” says Alexandria Rumble, global product marketing director at TXT e-solutions. “This means using shopper insights to its full potential, connecting business processes, creating personalised offerings and giving consumers the power to browse, enquire, buy and return on any channel that most fits their needs. This allows retailers to meet the consumer need for flexibility and create brand loyalty, with a consistent brand message. Ultimately retailers are putting the consumer first, but in the most profitable way possible to the business.”

But becoming a successful demand-driven retailer is not without its challenges. “Retailers need to get the balance right between demand responsiveness and the need to maintain efficient inventory levels,” says Masson. “We’ve seen massive swings from inventory levels that were too high going into 2009, too low through most of 2009 and rising again in 2010. According to Aberdeen Group’s April 2010 report The State of Retail Logistics, ‘the need to respond to demand’ and ‘reducing current inventory levels in stores, channels, and warehouses’ are the top two pressures impacting retail supply chains.”

New technology will empower retailers to diversify their strategies for reaching the consumer, but will have the potential to place immense strain on product availability, inventory levels and costs

Alexandria Rumble, TXT e-solutions This is extremely important when you consider that pursuing a customer-centric strategy necessitates that the retailer must carry products that are relevant to its customers. “Having the right products available for customers walking through your door has always been the retailer challenge,” agrees John Ewing, sales and marketing director at Demand Solutions. The problem is that consumer choice has risen tenfold through the power of the internet. Consumers can now reach retailers many thousands of miles away offering greater choice at lower prices. So, today’s retailers face much tougher challenges if they are to survive. According to a Grocery Manufacturers Association study, 47 per cent of out of stock situations are caused by forecasting and inadequate store ordering. Considering that 31 per cent of consumers will go to another store if they cannot find the item they want, 26 per cent will substitute a different brand and 9 per cent will not purchase anything at all, both the vendors and the retailers need to do something to prevent lost sales.”

By looking at customers in a more granular way, retailers can find that differences in the products that customers like and want can differ widely across different stores. With this in mind, in order to provide relevant products, retailers need to localise. “Retailers must do a better job of delivering assortments that customers want to buy,” says Masson. “It’s not enough to get the assortment right at the aggregate level, retailers must deliver the right size and quantities to meet the specific needs for consumers of every store.”

Leave a comment

Filed under News

Trade Show Report: NYIGF

The New York International Gift Fair ran August 2010 at the Javits Center in New York, USA. The show is a key destination for buyers and designers from around the world with 2,800 exhibitors and over 35,000 attendees. As we’ve reported from various other show, there is an overall sense of optimism, fun and positivity as we start to emerge from the ashes of the global recession. It seems the exhibitors and attendees agreed with us. “This is a very exciting time for design. When the economy suffers, creativity thrives” explained Tony Moxham of DFC, one of the exhibitors at the show. We sent our US trend editor Estela Lugo to check out the key directions at this years show. Next year’s show will run from January 29 – 3rd February 2011.

Hard Lines

We’ve reported on this new, cleaner aesthetic from the Maison show in Paris in January, through to New Designers in London in July, and here we’re seeing it in August in New York. Bold, clean shapes and geometric print and pattern featured heavily- watch out for prisms and squared-off shapes as  print icons and shape direction for decorative accessories.

above image: lighting at the NYIGF

Gold and Bronze

Hammered metals, bronze casts and mixing gold glazes with rustic enamels were seen at the show. Texture is the key message here. 

above images left to right: frame by

Vintage Letters and Numbers

Our typography obsession continues! Vintage style fonts were used across ceramics and tableware, paperweights and packaging design.

Viva Mexico

Funky Prints

Illustrative Prints

Rainbow Colours

This trend has been evident at all the key shows this summer and who better to demonstrate how colour updates classic pieces than Pantone? Consumers have more confidence than ever using colour in their homes, from smaller items like accessories through to more permanent items like wallpaper and furniture.

Birds and Botanicals

Birds and flowers are mainstay print icons but we love these vintage style illustrative versions as spotted at NYIGF. We flagged up botanical and anatomical studies and sketches as part of a trend called Secret Garden for Spring Summer 2011 in our Kids Lifestyle Trends for the Home book.

Recycled

Wirework

1 Comment

Filed under Trade Show Reports

Satellite Trend: It’s a Dog’s Life

With the trend towards crafted textiles gaining some serious momentum, this timely exhibition by Donya Coward  is best described as ‘textile taxidermy’ but is as much about preserving textiles as it is about animals.  Donya lovingly creates these fabric collages depicting dogs using found fabrics, knit, crochet and jewelry. Donya will be exhibiting these little treasures alongside her never before seen freestanding sculptures that incorporate the same style of working. We highly recommend you check it out at the Margo Selby Gallery, London, until 2nd October 2010. The Margo Selby shop itself is well worth checking out and features on the Trend Bible Shopping List for those international visitors who want to know the best places to shop while here in the UK.

Images above; Donya Coward

We have also noticed a few other doggy collagers (!), check out self-taught contemporary artist Michel Keck. Inspired by her own dogs she creates collages with a pop art feel, and with a percentage of all profits made going to PETA do we need any more reasons to snap one up!?

Images above; Michel Keck

We recently stumbled across the artist Pete Clark who is the creator of these humorous and highly original animal collages. These artworks are made from found paper like maps, letters and stamps found on many scavenging trips to flea markets, antique fairs and car-boot sales.

Images above; Peter Clark

We love the recycled factor evident is all three artists’ work-which we think is brilliant inspiration for kids’ wall art.

Leave a comment

Filed under Satellite Trends

News: Homeware Market Review

With consumers cutting back on discretionary spend and taking less interest in home improvement, the homewares market is suffering. By the end of 2010 the market will have shrunk by 1.9%, resulting in a decline of £652m since its peak in 2008. With the robust growth of the last decade over, retailers will have to work harder to attract spend.

Levels of consumer confidence and activity in the housing market have improved, but not to levels where they will boost spending on homewares significantly. With the homewares market seeing either no growth or slow spending increases for the foreseeable future, to increase sales, retailers will have to gain share from competitors.

The departure of Woolworths, Rosebys and The Pier from the market during late 2008 and the beginning of 2009 has lessened the impact of the decline in the market and allowed the survivors to up their share. However, without similar failures they could find 2010 much harder, with a return to declining like-for-like sales highly probable.

According to a recent report from Datamonitor, the homeware market shrunk by 3.9% to £10.9bn in 2009. The report claims that those retailers with distinctive positioning will succeed, as the online market for home product purchases begins to shake up dynamics. The supermarkets have enjoyed growth in this sector this year, and Argow remains the leading homeware retailer brand in 2009, with John Lewis in second place with 5.2%. Dunelm Mill is the biggest gainer in 2009, as more retailers add spin-off homeware stores.

Trend Bible work with some of the UK’s leading retailers to help define future strategies and exploit opportunities for growth in a challenging financial climate. Accurate, well-informed trend forecasting can help brands pin-point catalysts for change, social and cultural events that will impact consumer behaviour, and determine how this will affect design and colour trends. We help our clients build strong, inspiring and commercially successful product ranges. To find out what we can do for you, please get in touch at enquiries@trendbible.co.uk.

Leave a comment

Filed under News

Trade Show Report: New Designers Show, July 2010

This year’s design graduates enter the jobs market at a very difficult time but we have to say the standard of work was so high at New Designers in London, we doubt these students have anything to worry about. Some will be snapped up as up-coming talent by the best home interior and furniture brands, others will shine as designers in their own right.

The key story this year was that designers addressed function, not decoration, responding to a wider social and cultural trend for simplicity and honesty in design (also seen across finances, food and technology). Designers quite literally laid bare their materials, showing us the nuts and bolts of construction and celebrated the art of manufacture.

Mixed Materials

Mixing different materials was a key trend; such as mixing leather with wood for tables, and mixing different types of wood within a single piece.

Playful Tableware

Despite the seriousness, there were more playful elements evident at the show counteracting the lingering effects of the recession. This trend was big for tableware and textiles.

Space Saving

Saving space was also high on the agenda, as designers battled with the modern problems of multi-generational habitats and redefining personal space in communal areas. Products that folded away, were multi-functional and allowed users personal space in increasingly cramped homes featured heavily. Furniture designer-maker, Eiry Rock  also took inspiration from the growing kids furniture market, and showed space-saving kids furniture with an adult design aesthetic.

New Clean Lines

Angular shapes dominated the show as we saw increasing evidence of a cleaner linear form starting to infiltrate homeware. Multiplied patterns and intricate repeat prints sat alongside hard-edges, defined and geometric shapes, as predicted in our Autumn Winter 2010 forecast.

Crafted

Objects that are humble, tactile and rustic reflect a bigger picture trend for hand-crafted and home made goods. This trend was particularly big for ceramics.

Leave a comment

Filed under Trade Show Reports

News: Talks and Seminars Update

Joanna Feeley, founder and creative director of Trend Bible, will be delivering a series of talks and seminars in the coming months. We look forward to welcoming you at the following shows, and sharing our future trend forecasts to help you make well-informed and accurate decisions about the future directions of your business.

Home and Gift

Harrogate, UK, Wednesday 21st July 2010

12 noon – 1pm

Future Trends for Autumn / Winter 2010/11

followed by individual 15  minute trend surgeries, click here to book

Trend Bible will be selling last remaining copies of Autumn Winter 2010/11 trend books for home interiors, priced £100 and available to pre-order at enquiries@trendbible.co.uk

 

 

Printsource

New York, August  2, 3, 4th 2010

Kids Lifestyle Trends for Fall / Winter 2011/12 3.30pm, Monday 2 August 2010

Home Interior Trends for Fall / Winter 2011/12, 12.30pm Wednesday 4th August 2010

 We are delighted to return to the Printsource show in New York this season, where Joanna presents future trends for Fall  / Winter 2011/12 across home interiors and kids lifestyle products. This presentation covers the key future ‘trend drivers’  terms of social, cultural, political change, future consumer insights, colour, pattern, material and product design directions across four key themes. The Lifestyle Trends for the Home and Kids Lifestyle Trends books will be available to buy at the show, represented by Margit Publications.

Leave a comment

Filed under Uncategorized