Tag Archives: interior

Trade Show Report: New Designers Show, July 2010

This year’s design graduates enter the jobs market at a very difficult time but we have to say the standard of work was so high at New Designers in London, we doubt these students have anything to worry about. Some will be snapped up as up-coming talent by the best home interior and furniture brands, others will shine as designers in their own right.

The key story this year was that designers addressed function, not decoration, responding to a wider social and cultural trend for simplicity and honesty in design (also seen across finances, food and technology). Designers quite literally laid bare their materials, showing us the nuts and bolts of construction and celebrated the art of manufacture.

Mixed Materials

Mixing different materials was a key trend; such as mixing leather with wood for tables, and mixing different types of wood within a single piece.

Playful Tableware

Despite the seriousness, there were more playful elements evident at the show counteracting the lingering effects of the recession. This trend was big for tableware and textiles.

Space Saving

Saving space was also high on the agenda, as designers battled with the modern problems of multi-generational habitats and redefining personal space in communal areas. Products that folded away, were multi-functional and allowed users personal space in increasingly cramped homes featured heavily. Furniture designer-maker, Eiry Rock  also took inspiration from the growing kids furniture market, and showed space-saving kids furniture with an adult design aesthetic.

New Clean Lines

Angular shapes dominated the show as we saw increasing evidence of a cleaner linear form starting to infiltrate homeware. Multiplied patterns and intricate repeat prints sat alongside hard-edges, defined and geometric shapes, as predicted in our Autumn Winter 2010 forecast.


Objects that are humble, tactile and rustic reflect a bigger picture trend for hand-crafted and home made goods. This trend was particularly big for ceramics.


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Art Influences Design

We’re very excited about the up-coming John Baldessari exhibition at the Tate Modern, London (13 October 09 – 10 January 2010). We’ve noticed a backlash to modern media exhibitions that use moving image, film and sound, and a rise in popularity of artists who collage, collect objects and use typography and text in their work. We think this will provide an abundance of inspiration for designers and impact trends in home interiors.


John BaldessariHand-written elements, personal journeys, and using language and type are all typical characteristics of Baldessari’s work, and have influenced generations or artists from Tracey Emin to Cindy Sherman.


Tracey EminTracey Emin uses text to explore and communicate emotions.


Peter BlakePeter Blake’s collages inspire print design in home furnishings.



Designers leading the wayFlocked wallpaper with poetic type, plates and dishes with witty messages and hand-rendered scribbles are key. Hopeful, inspiring messages are added to mugs, stationary and textiles. Images from top left:  Wallpaper by Tracy Kendall, plates by Trixie Delicious, ironing board by Lisa Stickley, wooden cubes by Palomasnest, flasks by Andree Rouette.


Designers leading the way

Layering different fonts works well for textile prints, while wall stickers provide an opportunity to convey thoughts and make personal statements. We love these cool fire extinguishers with bold type designs. Images from top left: Wallpaper by Anri Moolman, wall decal by Single Stone Studios, fire extinguishers by Swiss Miss, cushion by Janske Megens.




Designers leading the way

Watch out for newsprint being used for soft furnishings, and digital references crossing over into hand-crafted items. Print by Carambattack, plate by Palomasnest, cushion by Fashion Bag, cushions by Bjorn Christian Aarum, table runner by Sem Design

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