Tag Archives: Home Trends

Trends: Spring Summer 2012 Taster…

We’ll it’s not all hard graft* here at Trend Bible HQ – we do have some glorious tasks that make us rejoice and be thankful for such creative and lovely jobs. The same can NOT be said for filing VAT returns (boo) cutting down Pantone swatches with very stiff scissors (ow) or getting the 7am train to Stansted (snore)… Take for example a sunny day back in August where our stylist Naomi Shedden joined the team to help style our shoot for the hotly anticipated Spring Summer 2012 trend books. Naomi was formerly Styling Assistant at House and Garden magazine in Sydney so it was a pleasure to work with her. We thought we’d share a few shots from the day in their rawest form, they’ll all make an appearance in the 8 trends across our Home and Kids books which are due for release mid October 2010, where they’ll make a lot more sense when put into context! So here’s a sneak peek…

* when checking how ‘universal’ this phrase was on the internet I stumbled upon this gorgeous collection! Yum.

Above images: Naomi Shedden for Trend Bible Copyright 2010.

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Trend Bible Radar: Graduate Fashion Week

Graduate Fashion Week kicked off last week in London and we’re pleased to say that the standard was as high as ever. As you probably know we like to mix up our influences when we look at home interior trends, so fashion is always something that we keep a close eye on. In this report our trend researcher Victoria Buchanan pulled together the key looks from the catwalks, tying these looks in with the latest directions for home interiors. Over to you Victoria…

Nude Hues

Back in 2009 we predicted a trend for home furnishings called Epicurean for Spring/Summer  2011 and at Graduate Fashion Week we saw lots of references to this trend with students redefining luxury.  A nude barely-there colour palette provided the perfect backdrop to complex techniques like intricate  laser cutting and 3D flowers which we can see working well across substrates like textiles and ceramics in the home. This trend blurs the line where craft meets luxury. Joanna Feeley, Creative Director of Trend Bible agrees; “Florals are architectural and exagerrated, stripped of colour so that we can really focus on the techniques and the genius of the artisan.”

Above images left to right; Top; Kenji Kawasumi – Central Saint Martins, Jung-Yoon Shin – Royal College of Art, Alison Linton – Royal College of Art, Jessica Madden – Westminster Graduate. Bottom; Huishan Zhang – Central Saint Martins, Isabel Wong – Edinburgh, Yi Fang Wan – Central Saint Martins, Sharon Fernandez – Liverpool, Phoebe Thirlwall – Nottingham. Copyright, 2010.

Above Image: page from Trend Bible Epicurean story, Spring Summer 2011, published October 2009.

Out of Africa

GFW evidenced once again that the tribal trend is here to stay! This is typical end of decade behaviour (we won’t bore you with all our geeky stats!) where trends are very repetitive and cyclical before we move forward and embrace a new era. At the shows we saw an array of Aztec prints and bold embellishments. This trend is all about a culture clash of influences lending inspiration from African, South American and Asian cultures. How does this trend work for the home ? Well if you want to make a statement then mix and match animal prints in muted colours, mix tie dye with bold and bright tribal styles, or for a more subtle approach think ikat prints, beaded and embroidered cushions, geo pattern trims, dark mango wood accessories, feathers and fringing.

Above images left to right; Top; Isabel Czernin Fishlock – Central Saint Martins, Sara Zadeh – Central Lancashire, Steph Goynes – London College of Fashion, Carrie Hill – Central Saint Martins. Bottom; Flett Bertram – London College of Fashion, Buki Agbabiaka – Central Saint Martins, Rebecca Purvis – Central Lancashire, Nicholas Smith – Central Saint Martins. Copyright, 2010.

Techno Prints

The likes of Alexander McQueen and Erdem have been championing digital techno prints for a couple of seasons and now the students are on-board, a sure fire sign that this trend is going to be big news! We predicted this trend will trickle down for home interiors for Autumn/Winter 11/12. If you want to get in on the act you can opt for abstract, futuristic shapes in bold, bright neon colours.

Above images left to right; Charlotte Helyar – Edinburgh Carly Ellis – Westminster, Faye Chamberlain – Northumbria, Holly Russell – University of Northampton, Danielle Ingemann – Ravensbourne.

The Way We Were…

Ahh…the good old days. Nothing makes us part with our hard-earned cash quite like a bit of nostalgia! With the Queens Diamond Jubilee n 2012 and sad news of the recent death of the oldest surviving World War 1 soldier there was definitely a feeling of nostalgia in the air at GFW as we saw collections that took us back to the 1910`s (not that we were alive then you understand). Susie Bubble, fashion blogger, described the collection by Amelia Chester as an ‘updated wardrobe for the modern Land Girls’Quirky prints and a soft palette work well for this trend and in particular we loved the kids collection by Anna Tiesen which referenced maps and suitcases, perfect for kids interiors. This look is something we referenced for home interiors for Spring Summer 11 in our very nostalgic and misty-eyed Voyager story, below.

Above images left to right; Amelia Chester – Northumbria, Kirsty Stringfellow – Central Lancashire, Emily McNally – Birmingham, Emily McNally – Birmingham, LCF, Anna Tiesen – Bournemouth

Above; Anna Tiesen – Bournemouth

Above image; page from Trend Bible Voyager story for Spring Summer 2011, referencing 1920s adventure stories, ditsy landgirl prints and the golden age of travel.

Colour Alert: Tomato Red

The big colour trend at the shows…. tomato red!!! Our clients are always telling us that red is one of their best selling colours for home textiles so this will be music to their ears! Home textile trends often follow fashion trends so if the fashion set think it’s cool then who are we to argue! The newness here is making sure red is executed with modernist lines and clean angular shapes.

Above images left to right; Lisa Leisos – Edinburgh, Laurell Wilding – University of Northampton, Naomi Brewer – De Montfort, Eleanor Burton – University of Northampton, Camilla Probert – Bristol School of Creative Arts at UWE, Wei Ting Hu – London College of Fashion, Karin Malm – Central Saint Martins.

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Satellite Trend: Zig Zags

As part of a wider trend that references African culture and craft, we love this zig-zag pattern that we think can work commercially in the home. It  nods to all things ethnic without being a parody, and also taps into the trend for more linear, graphic lines for textiles prints. When we cover trends, we think about the average consumer home (within a particular country, market and sector), and research how likely this customer is to buy into the latest ‘big picture’ trends. We’ve included some examples below of how this trend is starting to unfold and we think it’s got some serious mileage for commercial level (high street and value sector) interiors.  

Although we initially forecast this trend to be big for woven textiles, we think it looks great used across patchwork and piecing techniques, and also across print. Don’t be without zig-zag bath towels, cushions and bedding in your range for Spring 2011!

Above images, left to right;Plates by Whittard Of Chelsea, Swimsuit  by Jessica Simpson, Cupcakes from Trend Bible archive, Stationary set by Sanna Annukka for nineteen seventy three, Canvas print by Da Stiles.

Above images top row, left to right; duvet set by Overstock, fabric by Liberty, greetings cards by Sanna Annukka,

Bottom row; rik-rak notebook, towels by Williams Sonoma, home textiles by Missoni.

 

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Trade show report: The British Craft Trade Fair

The British Craft Trade Fair was held on 12th April in Harrogate, UK, celebrating the re-emergence of craft in design as a powerful aesthetic. With the rise of Folksy and Etsy, the appetite for hand-crafted, home-made goods has never been stronger, as consumers move away from ‘cookie-cutter’ replicas and mass-produced faceless design. Authenticity is a key buzzword for 2010 in trend circles, and this show demonstrated this in abundance. We loved the personal touches like hand-drawn logos on business cards-see our favourites below…

The British Connection

We featured a trend called A Very British Affair last year in our 100% Design trade show report and the Quintessentially British obsession seems to have taken hold and is evolving into a trend which combines kitsch iconography like British holidays. There are increasing references to vintage suitcases and postcards, highlighting a wider trend we’ve found for reconnecting with old fashioned methods of communication. We loved Catherine Hammerton’s stamp print wallpapers and embroidered cushions which see traditional silk screen printing and hand embroidery combined with cutting edge digital technology.

Botanical

We saw a big trend for natural products which borrow botanical motifs and natural materials. With a shift towards old-fashioned values and traditional ethics, many designers are taking a subtle, sober approach to design. This new pared-down style sees a shift towards crafted design which infuses hand made and natural processes.

Above- canvas print by Rachael Taylor Designs

Micro trend: Birds

Our fixation with birds is still very much alive, as we see them reinvented for summer to include hand drawn illustrations and collaged textures. The colour palette is bright and bold, whilst graphics develop a hand-drawn style as seen in Faye Powers’ new collection. We also loved Rachel Coleman’s seagull cushions which are inspired by childhood memories and represent the hand craft trend in its purest form with hand stitched and layered fabrics to build up interesting textures.

Technocraft

There is a graphic element to this trend which runs alongside a growing interest in DIY projects and handicrafts. Lending inspiration from culture and travel to create a vibrant and optimistic colour palette of purple and turquoises this trend is not necessarily about looking crafted but about a personalised response to design and moves us on to a more modern and sophisticated approach to textiles.

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Trend Bible Radar: New Shops

Don’t get us started on our thoughts about the new shopping centre that’s just opened in our home town Newcastle…we were excited about the prospect of new stores, new shopping opportunites and a bit of originality but sadly it looks just like any other shopping mall build in the past two years in the UK, not to mention that there are only two brands showcased in the multi-million pound extention to Eldon Square that weren’t in the city before…Grr. Well anyway, we begrudgingly took a look at the new stores for you, and below were our favourite ranges.

Topshop

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Trade Show Report: Spring Fair 7-11 February ’10

Our Trend Bible trend researcher Rachael Hodgson visited Spring Fair, Birmingham, UK,  to bring you the latest trends and products from the show…Here are Rachael’s ones to watch…

Above: Forks by Nina Campbell

With value still at the forefront of consumer minds, we’re noticing a return to quality and craftsmanship as a key trend. For the home, this translates as luxe accessories, statement pieces that add glamour and sophistication. After all, with many of us deciding to entertain our friends at home instead of splashing out on expensive restaurants, the presentation factor for tableware has rocketed in importance.   Watch out for luxe finishes like metallic and mirrored accents, pearlised and glossy finishes, sophisticated (and very commercial!) tonal palettes of purple, grey, white, silver and mushroom.

 

Above Images:Glasses by LSA international ,Velvet fabrics by Biggie Best, Mirror by Gallery Direct, espresso cups by LSA international, crockery by Ethos.

 

Image above: Nina Campbell

Whether its candy striped cushions or old fashions sweet jars, Candyshop references crept in everywhere at Spring Fair, (as forecast in our Spring Summer 2010 trend book, a theme we called Vintage Tea Party). We loved these gorgeous Swirl cordial jugs (above) by Nina Campbell which  add a splash of colour summer dining and the glass sweet jars (below) by LSA international, perfect for decorative storage.

 

Images above: Cushions by Nicky Thompson Textiles, glassware by LSA international, sweet jars by LSA international, kitchenware by Nina Campbell, cake plate by Nina Campbell

Images above: Boxes by Nina Campbell

This bold look was evident at the Maison et Object show earlier this year, and was also in full flow at Spring Fair. Rainbow colours look great for glassware and ceramics, but work best for picnic and outdoor dining in coloured plastics and melamines. In simple terms this trend was executed in primary colours, but we loved pink, yellow and cobalt blue.  Who needs print and pattern when colour says so much?

 

Images above: Mugs by Cornishware, Glassware by LSA international, Bowls by Zak! designs, Kitchen accessories by Colourworks, Tea Towel by Ferm.

Image above: Tea pot by  Pip Studio

Inspired by the iconic success of Cath Kidston, many brands took inspiration from posy florals, ditzy prints and classic roses and camellias mixed with candy stripes and polka dots. This trend has been unravelling for 3 summers now and started to really blossom in summer 08, but seems to still be going strong for a certain level of the market.  This is all about pastels mixed with red and turquoise, cute print icons like strawberries, teapots and butterflies and lashings of crochet, patchwork and embroidery for a vintage craft feel.

Images above: Bed linen by Pip Studio, homeware by Gisela Graham, teapot by Pip Studio, art by Susie Watson Designs, mug by Susie Watson Designs.

Image Above: Tray by Anorak

Escapist themes are big news in trend world right now, not surprising considering the global financial crisis (someone please tell us when it’s over!) and other harsh realities of life during a recession. Why else would you get adults reading kids books (the phenomenon that is Harry Potter) or hype for film interpretations of kids books (Alice in Wonderland), and surreal escapist films like Avatar breaking box office records? People are switching off from reality and tuning in to their imaginations. We saw evidence of the importance of this trend back in October 08 when we forecast our Spring 10 trends, and at Spring Fair it was clear that this trend is still going strong. Watch our for spooky woodland and forest imagery, ferns, stags and deer, owls and gothic storytelling references.

Above images: Wallpaper by Ferm, kitchen accessories by Orchid , Bedlinen by Anorak, Cushion by Ferm, Cup and Saucer by Biggie Best.


Thomas Forsyth and Owen Gildersleeve recently collaborated to create ‘Aschenputtel’, after being approached by Designersblock to exhibit in Interiors 2010 at the Birmingham NEC. The name “Aschenputtel” is taken from a Brothers Grimm version of the classic folk tale Cinderella. A story about neglect and transformation.

Roll on Autumn Fair!

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Wonderland, Trend Forecast 2010

Back in October’ 08, one of our big predictions for Summer 2010 was the influence of Alice in Wonderland. Due out next week, the up and coming Tim Burton film is already causing a stir as Disney announce a series of Alice inspired collaborations including the Parisian department store  Printemps which has had a wonderland makeover.

Fashion designer Zac Posen describes why he thinks people are so entranced by Alice in Wonderland; “First, there’s a real sense of escapism and imagination to it that I think is important in popular culture right now,” he said. ” Alice and ‘hrough the Looking Glass  have really become a part of the fashion vernacular.” 

He pointed to everything from the familiar iconography of the tea party and playing cards to “the woman dressing as a little girl in a shrunken dress, and the black, white and red colors, and even the dandy tweed suit.”

Images above: Sue Wong for Walt Disney Signature, OPI’s ‘Down the Rabbit Hole’ Nail Polish, as before, Bracelet by Stella McCartney.

Images above: Tea cups, Spring table setting by Country Living, Croquet Set,ceramics by Fishes Eddy, Lamp by Anthroplogie.

At a Tea Party In Hollywood (where else?) one lucky 5-year-old was treated to an Alice in Wonderland themed Party for her birthday featuring tea cups and ‘eat me’ biscuits! YUM!

DCP held a faux tea party at the Magic Marketplace fashion trade event in Las Vegas.

There is an air of escapism as people go ‘down the rabbit hole’ to look for a sense of adventure. We think tea parties will become increasingly important as people look to relive their childhood, enjoy the theatre of afternoon tea and escape from the realities of real life. Watch out for tea parties, childhood games and the iconography of the playing card as part of a wider trend influencing home interiors and packaging.

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