We’ll it’s not all hard graft* here at Trend Bible HQ – we do have some glorious tasks that make us rejoice and be thankful for such creative and lovely jobs. The same can NOT be said for filing VAT returns (boo) cutting down Pantone swatches with very stiff scissors (ow) or getting the 7am train to Stansted (snore)… Take for example a sunny day back in August where our stylist Naomi Shedden joined the team to help style our shoot for the hotly anticipated Spring Summer 2012 trend books. Naomi was formerly Styling Assistant at House and Garden magazine in Sydney so it was a pleasure to work with her. We thought we’d share a few shots from the day in their rawest form, they’ll all make an appearance in the 8 trends across our Home and Kids books which are due for release mid October 2010, where they’ll make a lot more sense when put into context! So here’s a sneak peek…
* when checking how ‘universal’ this phrase was on the internet I stumbled upon this gorgeous collection! Yum.
Above images: Naomi Shedden for Trend Bible Copyright 2010.
The New York International Gift Fair ran August 2010 at the Javits Center in New York, USA. The show is a key destination for buyers and designers from around the world with 2,800 exhibitors and over 35,000 attendees. As we’ve reported from various other show, there is an overall sense of optimism, fun and positivity as we start to emerge from the ashes of the global recession. It seems the exhibitors and attendees agreed with us. “This is a very exciting time for design. When the economy suffers, creativity thrives” explained Tony Moxham of DFC, one of the exhibitors at the show. We sent our US trend editor Estela Lugo to check out the key directions at this years show. Next year’s show will run from January 29 – 3rd February 2011.
We’ve reported on this new, cleaner aesthetic from the Maison show in Paris in January, through to New Designers in London in July, and here we’re seeing it in August in New York. Bold, clean shapes and geometric print and pattern featured heavily- watch out for prisms and squared-off shapes as print icons and shape direction for decorative accessories.
above image: lighting at the NYIGF
Gold and Bronze
Hammered metals, bronze casts and mixing gold glazes with rustic enamels were seen at the show. Texture is the key message here.
above images left to right: frame by
Vintage Letters and Numbers
Our typography obsession continues! Vintage style fonts were used across ceramics and tableware, paperweights and packaging design.
This trend has been evident at all the key shows this summer and who better to demonstrate how colour updates classic pieces than Pantone? Consumers have more confidence than ever using colour in their homes, from smaller items like accessories through to more permanent items like wallpaper and furniture.
Birds and Botanicals
Birds and flowers are mainstay print icons but we love these vintage style illustrative versions as spotted at NYIGF. We flagged up botanical and anatomical studies and sketches as part of a trend called Secret Garden for Spring Summer 2011 in our Kids Lifestyle Trends for the Home book.
With the trend towards crafted textiles gaining some serious momentum, this timely exhibition by Donya Coward is best described as ‘textile taxidermy’ but is as much about preserving textiles as it is about animals. Donya lovingly creates these fabric collages depicting dogs using found fabrics, knit, crochet and jewelry. Donya will be exhibiting these little treasures alongside her never before seen freestanding sculptures that incorporate the same style of working. We highly recommend you check it out at the Margo Selby Gallery, London, until 2nd October 2010. The Margo Selby shop itself is well worth checking out and features on the Trend Bible Shopping List for those international visitors who want to know the best places to shop while here in the UK.
Images above; Donya Coward
We have also noticed a few other doggy collagers (!), check out self-taught contemporary artist Michel Keck. Inspired by her own dogs she creates collages with a pop art feel, and with a percentage of all profits made going to PETA do we need any more reasons to snap one up!?
Images above; Michel Keck
We recently stumbled across the artist Pete Clark who is the creator of these humorous and highly original animal collages. These artworks are made from found paper like maps, letters and stamps found on many scavenging trips to flea markets, antique fairs and car-boot sales.
Images above; Peter Clark
We love the recycled factor evident is all three artists’ work-which we think is brilliant inspiration for kids’ wall art.
With consumers cutting back on discretionary spend and taking less interest in home improvement, the homewares market is suffering. By the end of 2010 the market will have shrunk by 1.9%, resulting in a decline of £652m since its peak in 2008. With the robust growth of the last decade over, retailers will have to work harder to attract spend.
Levels of consumer confidence and activity in the housing market have improved, but not to levels where they will boost spending on homewares significantly. With the homewares market seeing either no growth or slow spending increases for the foreseeable future, to increase sales, retailers will have to gain share from competitors.
The departure of Woolworths, Rosebys and The Pier from the market during late 2008 and the beginning of 2009 has lessened the impact of the decline in the market and allowed the survivors to up their share. However, without similar failures they could find 2010 much harder, with a return to declining like-for-like sales highly probable.
According to a recent report from Datamonitor, the homeware market shrunk by 3.9% to £10.9bn in 2009. The report claims that those retailers with distinctive positioning will succeed, as the online market for home product purchases begins to shake up dynamics. The supermarkets have enjoyed growth in this sector this year, and Argow remains the leading homeware retailer brand in 2009, with John Lewis in second place with 5.2%. Dunelm Mill is the biggest gainer in 2009, as more retailers add spin-off homeware stores.
Trend Bible work with some of the UK’s leading retailers to help define future strategies and exploit opportunities for growth in a challenging financial climate. Accurate, well-informed trend forecasting can help brands pin-point catalysts for change, social and cultural events that will impact consumer behaviour, and determine how this will affect design and colour trends. We help our clients build strong, inspiring and commercially successful product ranges. To find out what we can do for you, please get in touch at email@example.com.
Joanna Feeley, founder and creative director of Trend Bible, will be delivering a series of talks and seminars in the coming months. We look forward to welcoming you at the following shows, and sharing our future trend forecasts to help you make well-informed and accurate decisions about the future directions of your business.
Home and Gift
Harrogate, UK, Wednesday 21st July 2010
12 noon – 1pm
Future Trends for Autumn / Winter 2010/11
followed by individual 15 minute trend surgeries, click here to book
Trend Bible will be selling last remaining copies of Autumn Winter 2010/11 trend books for home interiors, priced £100 and available to pre-order at firstname.lastname@example.org
New York, August 2, 3, 4th 2010
Kids Lifestyle Trends for Fall / Winter 2011/12 3.30pm, Monday 2 August 2010
Home Interior Trends for Fall / Winter 2011/12, 12.30pm Wednesday 4th August 2010
We are delighted to return to the Printsource show in New York this season, where Joanna presents future trends for Fall / Winter 2011/12 across home interiors and kids lifestyle products. This presentation covers the key future ‘trend drivers’ terms of social, cultural, political change, future consumer insights, colour, pattern, material and product design directions across four key themes. The Lifestyle Trends for the Home and Kids Lifestyle Trends books will be available to buy at the show, represented by Margit Publications.
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We love to keep our eye on local designers and follow their progress, and one Newcastle-based brand that’s grown from strength to strength is deadgood . We first spotted deadgood as graduates a few years back, then saw them exhibit at the prestigious 100% Design show in London. Founded by two Northumbria University graduates in 2004, Elliott and Dan have earned the reputation for offering classic and contemporary home furnishing in fresh and inspiring new styles. We’ve spotted their work in every store worth being in, from Liberty to Heal’s.
Images above: deadgood
We love the doodle chair below, which is a collaboration between the deadgood duo and the artist Jon Burgerman. They asked him to develop a print which represented Britain, and he came up with the fab doodle below, with the humorous cartoon like doodles of the queen, the british flag and other witty illustrations combined into this abstract piece of artwork.
Images above: deadgood
Our favorite pieces have to be the ‘love collection’, produced in collaboration with North-East based furniture retailer Barker and Stonehouse. This four piece collection compromises a heart shaped mirror, a console table, and our fave, a 100% pure wool upholstered lounge love chair accessorized with heart shaped buttons. Already clearing a space in the studio…this chair is a must-have!
Images above; deadgood
In addition to the furniture are these fantastic wire lights, below, available in bespoke colours. Images above; deadgood
Keep up the good work boys it’s great to see you doing so well.