With consumers cutting back on discretionary spend and taking less interest in home improvement, the homewares market is suffering. By the end of 2010 the market will have shrunk by 1.9%, resulting in a decline of £652m since its peak in 2008. With the robust growth of the last decade over, retailers will have to work harder to attract spend.
Levels of consumer confidence and activity in the housing market have improved, but not to levels where they will boost spending on homewares significantly. With the homewares market seeing either no growth or slow spending increases for the foreseeable future, to increase sales, retailers will have to gain share from competitors.
The departure of Woolworths, Rosebys and The Pier from the market during late 2008 and the beginning of 2009 has lessened the impact of the decline in the market and allowed the survivors to up their share. However, without similar failures they could find 2010 much harder, with a return to declining like-for-like sales highly probable.
According to a recent report from Datamonitor, the homeware market shrunk by 3.9% to £10.9bn in 2009. The report claims that those retailers with distinctive positioning will succeed, as the online market for home product purchases begins to shake up dynamics. The supermarkets have enjoyed growth in this sector this year, and Argow remains the leading homeware retailer brand in 2009, with John Lewis in second place with 5.2%. Dunelm Mill is the biggest gainer in 2009, as more retailers add spin-off homeware stores.
Trend Bible work with some of the UK’s leading retailers to help define future strategies and exploit opportunities for growth in a challenging financial climate. Accurate, well-informed trend forecasting can help brands pin-point catalysts for change, social and cultural events that will impact consumer behaviour, and determine how this will affect design and colour trends. We help our clients build strong, inspiring and commercially successful product ranges. To find out what we can do for you, please get in touch at firstname.lastname@example.org.
This year’s design graduates enter the jobs market at a very difficult time but we have to say the standard of work was so high at New Designers in London, we doubt these students have anything to worry about. Some will be snapped up as up-coming talent by the best home interior and furniture brands, others will shine as designers in their own right.
The key story this year was that designers addressed function, not decoration, responding to a wider social and cultural trend for simplicity and honesty in design (also seen across finances, food and technology). Designers quite literally laid bare their materials, showing us the nuts and bolts of construction and celebrated the art of manufacture.
Mixing different materials was a key trend; such as mixing leather with wood for tables, and mixing different types of wood within a single piece.
Despite the seriousness, there were more playful elements evident at the show counteracting the lingering effects of the recession. This trend was big for tableware and textiles.
Saving space was also high on the agenda, as designers battled with the modern problems of multi-generational habitats and redefining personal space in communal areas. Products that folded away, were multi-functional and allowed users personal space in increasingly cramped homes featured heavily. Furniture designer-maker, Eiry Rock also took inspiration from the growing kids furniture market, and showed space-saving kids furniture with an adult design aesthetic.
New Clean Lines
Angular shapes dominated the show as we saw increasing evidence of a cleaner linear form starting to infiltrate homeware. Multiplied patterns and intricate repeat prints sat alongside hard-edges, defined and geometric shapes, as predicted in our Autumn Winter 2010 forecast.
Objects that are humble, tactile and rustic reflect a bigger picture trend for hand-crafted and home made goods. This trend was particularly big for ceramics.
Trend-setting Kingston graduate is entrepreneurship finalist – News – Alumni – Kingston
via Trend-setting Kingston graduate is entrepreneurship finalist – News – Alumni – Kingston.
With Valentines day just around the corner we’re feeling all loved up and we’ve been busy sourcing some really cool products to get you in the mood. We’ve found ‘shout about it’ prints with hearts (of course!) being a key motif, cute birds printed onto cards and stationary, and felted lettering making its way into soft furnishings. Special thanks to Rosa Falkenstein and Victoria Buchanan for their contribution to this post.
Overscaled heart motifs adorn bedding, hand-rendered and painted hearts add a hand-made touch, as seen last year at the Maison et Object show in Paris. We love these heart-shaped measuring cups– perfect for baking some little Valentines cookies (is it romantic to eat them all yourself?)!
Images above left to right: Gold motif mug by Big Tomato Company; heart shaped measuring spoons by Heart and Parcel; tea-lights as seen at Maison et Object 2008; heart motif bedding as seen at Maison et Object 2008; printed cushion as seen at Maison et Object 2008; mug and coaster set by Disco Butterfly.
Birds are just about everywhere for 2010, and the perfect print motif for Valentines Day greetings cards and stationary. This trend is all about cute little songbirds, chaffinches and blue tits, so leave the scary ravens and magpies for Autumn/Winter!
Images above left to right: magnetic heart pegs by Country Cream; bird candles by Emma Bridgewater; heart eyed bird card by Kaching Design @ Etsy ; valentine notes By Krystan @ Etsy.
Typography and text or even just initials works really well for cushions, bedding and even textile based wall-art.
Images above left to right: felted fabrics by Castle; ; felted bed sheet by Castle; ‘love’ cushion by John Lewis.
We forecast that lace would be a big trend for home interiors for 2010, and it seems to be everywhere in design from fashion and beauty (lace fingernails) to interiors and architecture (lace fences). Don’t be fooled into thinking that this is just a textile trend- we’ve found some great examples of lace patterns being embossed and printed onto glass and porcelain, laser cut metals with lace effects, and starched vintage lace molded into sculptural shapes. We love printed lace for packaging and greetings cards and expect this to be a key trend for Valentine and Mother’s Day this year…
Lace influences architecture; lace balcony, lace fence and lace building.
Lace influences dinnerware and decorative plates- either as a print, laser cut or intricate porcelain plate design.
Lace print wash basin, and etched design packaging by Evian, printed lace beauty packaging and lace fingernails as seen on this season’s catwalks.
Printed glass works well for votives and adds a luxurious element, while stiffened, starched cotton lace makes a striking lightshade.
Lace packing tape is fun, while embossed letterpress greetings cards look sophisticated and feminine.
We love this lace print beauty packaging by Lipstick Queen too…
At the moment we’re researching future consumer behaviours that we think will impact design trends for Spring Summer 2011, when we expect we’ll really start to feel like we’re coming out of the recession. We expect the retail landscape and shopping experience as we know it to have transformed somewhat, and in some instances be radically different from the pre-recession mass-consumerism. This will be a selling environment where the customer (the word consumer will sound so outdated and inacurate by 2011; this term will seem insulting, passive, wasteful, decisionless) will genuinely drive the market, make demands of brands and request or decline relationships with brands.
We’ve been reading a lot about VPI, volunteered personal information; where individuals will offer up information about future purchases they wish to make, and invite companies to pitch for their business. So if you want a new car next spring, you would share this information (social networking sites are ripe for this type of development) and tell brands you’re looking for a new family car, next March, for a specified price, and then invite the automotive brands you like to pitch you their best offer. Customer really is king in this scenario. This new way of buying has the power to turn the system on it’s head, it would eliminate the need for advertising as we know it, and would transform the roles of salespeople to relationship managers within an organisation. The concept of brands hard-selling goods to consumers, and customers passively consuming just seems so old-fashioned all of a sudden.
As with all future trends, the beginnings of the ‘next big thing’ are already here, there are little clues in the way society operates, the way taste evolves, the dissatisfactions with how things are currently done, that provide us with insights into how new needs will be met. We’ve seen some great examples of temporary retail environments like mobile stores and ‘pop-up’ restaurants and shops, and some clever mechanisms for selling online, but what does this mean for traditional retail environments? How will the big retailers begin to engage with us again? We’ve found a few examples of trends emerging which we’ll share with you over the coming weeks. We thought the concept of time-limited discounting was an interesting one to start us off…
Japanese trend scouts C Scout recently reported a new retail phenomenon spotted at the Shibuya 109 teen shopping complex where ‘time sales’ have become popular. For 10 or 20 minute periods, certain items are offered at knocked-down prices so that shoppers can take advantage of bargains. To draw attention to the special offers, staff hold up signs or shout (with a megaphone!), luring shoppers away from other stores. This is just one example of the new retail landscape that’s starting to emerge as we move out of the recession. Please share your thoughts with us- what do you think the future of retail looks like as we think about emerging from the recession?