Tag Archives: alice in wonderland

Wonderland, Trend Forecast 2010

Back in October’ 08, one of our big predictions for Summer 2010 was the influence of Alice in Wonderland. Due out next week, the up and coming Tim Burton film is already causing a stir as Disney announce a series of Alice inspired collaborations including the Parisian department store  Printemps which has had a wonderland makeover.

Fashion designer Zac Posen describes why he thinks people are so entranced by Alice in Wonderland; “First, there’s a real sense of escapism and imagination to it that I think is important in popular culture right now,” he said. ” Alice and ‘hrough the Looking Glass  have really become a part of the fashion vernacular.” 

He pointed to everything from the familiar iconography of the tea party and playing cards to “the woman dressing as a little girl in a shrunken dress, and the black, white and red colors, and even the dandy tweed suit.”

Images above: Sue Wong for Walt Disney Signature, OPI’s ‘Down the Rabbit Hole’ Nail Polish, as before, Bracelet by Stella McCartney.

Images above: Tea cups, Spring table setting by Country Living, Croquet Set,ceramics by Fishes Eddy, Lamp by Anthroplogie.

At a Tea Party In Hollywood (where else?) one lucky 5-year-old was treated to an Alice in Wonderland themed Party for her birthday featuring tea cups and ‘eat me’ biscuits! YUM!

DCP held a faux tea party at the Magic Marketplace fashion trade event in Las Vegas.

There is an air of escapism as people go ‘down the rabbit hole’ to look for a sense of adventure. We think tea parties will become increasingly important as people look to relive their childhood, enjoy the theatre of afternoon tea and escape from the realities of real life. Watch out for tea parties, childhood games and the iconography of the playing card as part of a wider trend influencing home interiors and packaging.


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Satellite Trend: Storytelling

The trend for storytelling is something we picked up on for our Kids Lifestyle Trend forecast for Autumn Winter 2010/11. We love the design references to Hans Christian Andersen and the Brothers Grimm, conversational textile prints and quirky stories. We’ve found these great examples of how storytelling is influencing design in general but also specifically kids design.

Page 92-93 (trend concepts)

We love this kids game by The Small Object. To play, roll the dice which features images of objects, people or settings and tell a story based on the pictures that appear. Younger children can then circle the images on the Match and Write pad, whileolder children can write a story.



The Wonderland exhibition at the Victoria and Albert Museum of Childhood in London also explores fairy tales, myths and folk tales from around the world. Featuring over 80 artworks, the exhibition includes depictions of much-loved European tales such as Hansel and Gretel by the Brothers Grimm and Hans Christian Andersen’s The Ugly Duckling, as well as folklore from other continents. The varied cultural and geographical backgrounds of the 50 exhibiting artists are evident in the works shown, taking us to places of good and evil, quests and heroes, love and friendship. East London Printmakers is an independent collective of around 200 artist-printmakers based in Hackney. Until January 2010.


We’re greatly anticipating the release of  Tim Burton’s Alice In Wonderland film due  5th March 2010 (USA). Click on the link to watch the trailer.

We also love the work of urban storytellers A Bit Crack whose popular Open Nights are for anyone who wants to share a yarn, tell a story, or just enjoy listening to others tell theirs. Products that engage consumers-particularly parents- through storytelling will be popular.

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