Trend Bible publish bi-annual trend books for the Home Interiors and Kid’s Lifestyle sectors and provide bespoke consultancy services for clients in the UK and USA.
Trend Bible Publications
Our trend books include 4 key trends for the season, supported with social, cultural and consumer trend information that allows you to see how we formulate and forecast our trends. Each trend has 8 Pantone cotton swatches to allow for accurate colour matching, and actual fabric and wallpaper swatches from our list of up-coming contributors. Each theme is supported with clear product direction pages containing original imagery, sourced from our travels to international trade shows, galleries, craft fairs and graduate events.
Spring Summer publications are published in September, Autumn Winter editions are published in March and are available from our agents in over 18 countries. Please get in touch if you’d like to book an appointment to see our latest books.
Trend Bible Consultancy
We offer bespoke consultancy to our clients who include retailers, brands and manufacturers in the UK and USA, who understand the importance of forecasting future consumer behaviours. We help brands build strategies that capitalise on key future trend directions, enabling them to stay ahead of the competition and ensure they accurately anticipate consumer demand. Our services include:
Our Trend Audit is a two-part service that firstly evaluates the process of spotting trends within your business and assesses the efficiency and cost of your trend systems. Secondly, we evaluate the accuracy and commercial success of your existing product offering, detailing which key trends your competitors developed for the same period. We then show you what ‘good’ looks like within your sector, and within other successful brands, in terms of effective trend processes, efficiency and cost, before we tailor a solution to your business that compliments your existing successful structures and activities.
We think we can you save time and money by outsourcing trend forecasting to Trend Bible, who can deliver a bespoke trend solution that fits with your company values and ensures you spot trends quickly and effectively, utilise information properly and don’t miss pivotal changes in consumer attitudes.
Future Consumer Insight
This service is a great way to start the season and get the whole team in one room and on the same page. We research and present social, cultural and consumer influences across a range of influential sectors and use this to inform future trend directions for your brand. This Powerpoint presentation includes inspirational visuals and benefits from the Creative Director, Joanna Feeley’s insight and experience. We collect information from a variety of sources from newspapers, blogs, websites and surveys through to obscure shows, events, books due to be published and films due to be released. We speak to curators, our network of trend scouts, and inspirational well-connected designers to build a picture of the key things we think will effect consumers and will become big concerns. We then process this information into 8-10 main influences and show you a picture of the future up to two years ahead of the season so that you can build effective strategies and minimize risk to your business.
Our trend workshops are extremely popular and allow us to share our trend forecasting experience with design and buying teams in an innovative, hands-on manner. In the past we’ve developed workshops for supermarkets, helping food and non-food teams work together to add synthesis to their product ranges by presenting trend concepts for cookshop items and working with chefs to create inspirational tasters that reflect these trends;through to training teams in effective trend-spotting. We build our workshop content around the needs of our clients, finding appropriate venues, identifying key collaborators and speakers, and producing hand-outs to take away at the end of the session. Trend Workshops are half day or one day events.
We provide bespoke reports and presentations, monitoring and reviewing innovative product and packaging solutions for a variety of clients from food and beauty brands through to home interior and consumer electronics companies. This service allows us to show you the latest innovations in your industry, and flag up innovations in other industries that may impact your business. So if there’s an innovation in the food packaging industry that we think will effect your beauty brand, or trends in fashion textiles that we think will cross over to home furnishings, we’ll make sure you know about it.
This service is popular with brands and retailers who have little or no in-house design input, or who’s design team is over-stretched. We help you build your seasonal range- identifying key trend, colour, print, material and product design directions up to 18 months ahead of the season, developing bespoke themes tailored to your company and customer profile. Our industry experience means you can rely on us to create inspiring, commercially successful ranges that your customers will love and that have proven to increase sales for our clients.
This service includes;
- Clear, informative theme boards per department (from bathroom and bedding to kitchen, living and outdoors) covering 4-6 trends
- Pantone referenced colour palettes per story
- Key Item checklist per trend so that you don’t miss the seasons important pieces
- Textile and wallpaper prints per story designed by our in-house print designers
- Examples of innovations or visual evidence of trends we’ve seen starting to emerge at other levels of retail that may effect you
- A hard copy (Design Guide) of the trend directions in booklet format, so that your teams have a constant, portable reference they can share with their suppliers
We recommend our clients precede the Range Build service with the Future Consumer Insight presentation so that you can pinpoint exactly where these trends have come from.
If you’d like to speak to us about commissioning a project please contact us at firstname.lastname@example.org