Category Archives: We hate to say we told you so…

We’re proud of our ability to accurately forecast trends up to two years in advance of the season. Here we show you which trends we flagged up last year, and how brands and retailers are starting to respond to these.

Hate to Say We Told You So: Shop Report 2010

Here’s our latest update on what’s happening in store in London. We’ve picked out some of the key trends and a couple of colour palettes we really loved and thought were very commercial- and most of all, were bang on trend! We’ve also included a couple of pages from our Spring Summer 2010 trend forecast which we did back in October 2008 so that we can once again say…we hate to say we told you so!

Chlorophyl Green

Above images left to right; jug; Habitat, cushions; Habitat,

Bottom row; dining set; Habitat

We flagged this trend up as a key look for Spring 2010, and we love the way the mid-market brands have used this acidic bright to lift dark and sophisticated tones like chocolate with navy for summer. Stone and neutral shades give this a really commercial look for living room and outdoor dining.

Gypsy Florals

Above images left to right; make-up bag set; Colongne and Cotton Floral cushion; Liberty, embroiderd cushion; Libery

Bottom row; cushion; Cologne and Cotton, Mugs; Anthropologie

Florals have a painterly quality for cushions and bedding, smaller ditzy sprigs were also evident, as were hand-crafted techniques like embroidery and tapestry which adds to the home made vibe continuing this summer.


Below is a page from our Transcultural story from the Trend Bible Spring Summer 2010 forecast for home interiors, which took inspiration from African culture.

Above image: Lifestyle Trends for the Home, by Trend Bible Spring Summer 2010

Above images left to right; bed throw; Anthropologie, bed set; Anthropologie, Cushion; Anthropologie

Bottom row; cushion; Anthrolo

The tribal story has been at the centre of lots of our discussions with our clients this season- just how commercial is it for the average customer? We think there are ways of tapping into this trend without embracing the whole ethnic trend, but we found some great examples, above, of how to execute this trend for textiles.

The British are Coming!

Above images left to right; mugs; Heals, Plate; Heals, assorted home furnishings; Debenhams, bowl; Heals.

All above images; Debenhams

Anyone sick of Union Jacks yet? This trend is stiiiilllll unfurling….yawn. But it does have a new lease of life in new colour palettes which take it away from the traditional red white and blue. Watch out for regal influences creeping through, we loved the hand-rendered looking crown prints at Heal’s (above). Incidentally we’re working on how to update this trend for Spring 11, where we think it will raise it’s head again, and then in Spring 12 we have the Queen’s Diamond Jubilee – so don’t think this patriotic look is going anywhere soon!

Colour Clash

For our Spring Summer 2010 forecast, we developed a trend called Eccentric which was all about the playful colour clash between oranges, corals and pinks (see below colour spread).

Above image: Lifestyle Trends for the Home, by Trend Bible Spring Summer 2010

We loved the colours at Habitat this season (below), which clashed neon oranges and vivid pinks– delicious!

Above images, Habitat.

Going Dotty

Above images left to right; bed set; Habitat, assorted cushions; Habitat, desk chair; Habitat

Bottom image; bowls; Heals

Dots have been big news for 3 summers now and this time round they look fresh worked into stripes, as border prints for plates and in bold colour against white grounds.

Above images; bedding and chair by Habitat; dot plates by Heal’s.


All images above; Habitat

How many times do we need to say it? Geometric pattern is big! Look out for pixels, colour blocking, angular faceted shapes, linear form….


Above images left to right; dining plate; Heals, cushions; Habitat, plate; House of Fraser

Following on from geometrics is a trend for spirograph pattern which looks fresh for bedding, outdoor dining and tableware. It blends geometric with floral so is two trends for the price of one, and a good way to introduce the more conservative customer to the new geo aesthetic.

Not My Type

Above images left to right; metallic letters; Selfridges, canvas bag; habitat, deck chair; Habitat

Bottom image; bath towels; Zara Home

3D letters in fabric or metal, printed number repeats, embroidered and appliqued numbers on kids bedding and bath towels- typography is big news this summer.

The New Stripe

All above images; Habitat

We love stripes as borders, grid style stripes and stripes made from dots…which leads us to…

Zig Zags

Above images left to right; throw; Anthropologie, towels; House of Fraser, tea towel; Anthropolgie

Again the new angular, clean geo aesthetic is important here- zig-zags were seen across the board as a fun summer alternative to the classic stripe. Whether its a zig-zag jacquard trim on a bath towel, or a pieced and patchworked summer quilt, this trend unfolds this summer and will be back again in various forms for Spring Summer 2011….you have been warned!


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Hate To Say We Told You So: Outdoor Living

We forecast the use of bold clashing colours for interiors and outdoor products as big news back in November 2008. Picnicware and seasonal goods for Summer 2010 are all in store now, so we photographed some of the best ranges on the UK highstreet. Key trends are bold rainbow colours against white grounds, oversized florals,  poly prop wine and champagne glasses, polka dots and irregular stripes that allow for moderate use of clashing bright colours. Cerise pink and turquoise/teal shades are important along with leaf green. For accessories we love intricate laser cut metal lanterns, decorative glass outdoor candleholders, and colourful paper lanterns. Now all we need is the weather!!

Above images, left to right; tableware by BHS, tableware and sundae dish by BHS, lantern by B&Q, tableware by Marks and Spencers, glass tumblers by Next.

Above images, left to right; Polka dot melamine tableware by John Lewis, plastic champagne glasses by Marks and Spencer, bedlinen by BHS.

Above images, left to right; top row – Picnic set by Sainsburys, apple print cooler by Next, striped wicker picnic set by BHS.

Bbottom row – polka dot cooler by John Lewis, stripe cooler by Marks and Spencer.

Above images, left to right; top row – cushions  by marks and Spencers, stripe cushion by House of  Fraser, cushion by Marks and Spencer.

Above images, left to right; top row – wasp catcher by House of Fraser,  lantern by John Lewis, small lantern by Marks and Spencer, paper lantern by Next, wasp catcher by B&Q.

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Hate to say we told you so: Spring Summer ’10 Comp Shop

Here at Trend Bible we hate to say we told you so… (well actually that’s a big lie, we love being right-our jobs depend on it!)  We’ve been checking out what’s in store on the UK highstreet this Spring and popped some of our findings into this report. Don’t forget you can commission us to provide you with similar reports tailored to your particular market, where we identify key trends and product innovations we think you should know about. Tracking trends and measuring their impact is just as important as taking the long view…

Green with Envy

We used refreshing shades of green in our trend books and with our consultancy clients back in October 2008 when we first looked at the Spring Summer 2010 season. The colour of Spring ’10 is most certainly green- from soft leaf green through to chlorophyl shades and this is inspired by a bigger trend toward natural and organic products, and of course, the fresh unspoiled promise of a new decade. We saw green incorporated into bold prints and vertical ombre  / irregular stripes across a palette of neutrals and browns (for Spring) or mixed with turqoises and blues as we get nearer Summer. Green is the hot colour for homeware across decorative accessories as well as more permanent items like furniture and upholstery.Above images, left to right; candles and vases by Next, chair by BHS, bed linen at Debenhams, vase by John Lewis.

Ombre stripes in several shades of green and turqouise work well for upholstery, cushions and table-runners.

Above images, left to right; chair by Next, home accessories @ BHS, tableware by Ikea, cushion by Next, towels by Primark.

We loved the way Next contrasted commercial, plain white dinnerware with absynthian green wine glasses to cash in on this trend without going too far. Gold Star!

Above images, left to right; accessories by Ikea, tableware by Next, cushion by Marks and Spencers.

Poppy Prints

This print trend was evident for bedding and cushions and works well for Valentines Day too.  We saw painterly florals and bolder graphic prints alike, the main concept here is the oversized scale. Watch out for 3D effects like beading and applique.

Above images, left to right; bedlinen by Marks and Spencers, benlinen by Next, cushion by Next, cushions by John Lewis.


There is an air of patriotism on the British highstreet this Spring! This trend has been around for a while at the top-end brands but has filtered down to the highstreet brands in a more obvious way using the  classic Union Jack icon.

Above images, left to right; bedlinen by Debenhams, bedlinen by Marks and Spencers, glassware by Marks and Spencers.

Rainbow Brights

This trend is already starting to emerge as the big winner for high summer this year, as predicted in our Popcentric story in our Lifestyle Trends for the Home book. We talked about the importance of geometric patterns, kaleidoscopic prints, pixels and pattern clashes in a rainbow palette. Pinks mixed with greens were the most prevailant colours, and almost every highstreet store has this look covered. This is a great story for picnicware, with melamines, silicone and glass taking the strong colour really well.

A refreshing colour palette of pink, orange, green and blue against a fresh white background has got us excited for long summer days and picnic adventures.

Coloured glass is a key trend again this summer, bold, oversized florals work well in clashing hot pinks and oranges, and lime green features again for accessories.

Above images, left to right; glassware by Next, towels by Primark, bedlinen by Next, bathroom accessories by BHS.

Bold colour makes an impact in geometric and spirograph pattern, kaleidoscopic prints and mini-pixels. Pinks, oranges and yellow look fresh for kitchen accessories.

Above images, left to right; cookshop accessories and bedlinen by BHS, bedlinen by Next

Black and White

One of our predicted trends for Summer 2010 was Etherality, the basis of which was a palette of black and white. Sketchy, hand-rendered florals were seen in abundance across dinnerware and bedding- the perfect commercial way to do this tricky ‘sinister’ look.

Above images, left to right; Bedlinen by BHS, chair by Marks and Spencers, china by Marks and Spencers, photoframes by Debenhams, bathroom accessories by Debenhams.


One of our favorite trends looks further afield and draws influence from a blend of African, Cuban and South American culture. We noticed neutrals, brown and orange mixed back with bamboo green, and beaded, geometric patterns which gave a nod to African textile embellishments.

Watch out for copper, amber glass, resins, hand-rendered block prints, dark wood and simplistic oversized leaf designs.

Images above; Bedlinen by House of Fraser, accessories by Marks and Spencers, soft furnishing by Ikea, vase by John Lewis.

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Hate to Say We Told You So: Lace

We forecast that lace would be a big trend for home interiors for 2010, and it seems to be everywhere  in design from fashion and beauty (lace fingernails) to interiors and architecture (lace fences). Don’t be fooled into thinking that this is just a textile trend- we’ve found some great examples of lace patterns being embossed and printed onto glass and porcelain, laser cut metals with lace effects, and starched vintage lace molded into sculptural shapes. We love printed lace for packaging and greetings cards and expect this to be a key trend for Valentine and Mother’s Day this year…

Lace influences architecture; lace balcony, lace fence and lace building.

Lace influences dinnerware and decorative plates- either as a print, laser cut or intricate porcelain plate design.

Lace print wash basin, and etched design packaging by Evian, printed lace beauty packaging and lace fingernails as seen on this season’s catwalks.

Printed glass works well for votives and adds a luxurious element, while stiffened, starched cotton lace makes a striking lightshade.

Lace packing tape is fun, while embossed letterpress greetings cards look sophisticated and feminine.

We love this lace print beauty packaging by Lipstick Queen too…

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Tea Party Theme evident on the UK High Street

We’ve been feeding our tea habit for quite some time at Trend Bible HQ, and have been flagging up all things tea related in our 2009 trend forecasting publications. We forecast this British Tea Party theme in our Kids Lifestyle Trends book for Spring 2010, and in our Country Escape story in the 2009 Lifestyle Trends for the Home book. We’ve seen an abundance of cultural references starting to come through this summer, (like the Mad Hatters Tea Party on the Swing Bridge in Newcastle in May 09 below and the Big Lunch campaign in July 09) and expect the high street retailers to continue to develop this theme into Autumn Winter 09, as the recession means we are likely to spend more time at home and indulge in comforting home environments.

Below are pages from our Lifestyle Trends for the Home forecast we published two years ago. Watch out for printed versions of traditional textile techniques such as cross stitch, knitting and applique, tea cosies and quirky takes on traditional tea sets, funky teapots, polka dots, love heart motifs and vintage posy florals. We forecast a palette of soft chalky pastels for Spring, but watch out for interpretations on classic ‘red white and blue’ for Autumn 09.
countr escape

Below, the Mad Hatter’s Tea Party at the EAT Festival, NewcastleGateshead, May 2009.


Knitted cakes by British Cream Tea..mmm

We love the latest home collection (below) by British high street retailer BHS, showing their interpretation of this theme- complete with polka dots, hand-rendered illustrative prints, love hearts and hand-written text.


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