Category Archives: News

The latest lifestyle trend news in home interiors

News: Demand Driven Retail

Here at Trend Bible, we’ve been talking about the personalisation of the retail experience for a while now. Forecasting future consumer trends accurately has a major impact on sales as this article shows. The below news feature can be seen in full by clicking here.

I Want I Get

According to AMR’s Retail 2010 Outlook, demand-driven retailers are the ones that will gather valuable information at each point of interaction, make better use of their knowledge of shopper behaviour, and translate demand insight into effective response and shaping activities. The results are higher return on assets, more inventory turns, and greater revenue growth than their less mature demand-driven peers.

“The forward-thinking retailer is reorganising its business to become demand driven in order to get closer to the needs of the consumers,” says Alexandria Rumble, global product marketing director at TXT e-solutions. “This means using shopper insights to its full potential, connecting business processes, creating personalised offerings and giving consumers the power to browse, enquire, buy and return on any channel that most fits their needs. This allows retailers to meet the consumer need for flexibility and create brand loyalty, with a consistent brand message. Ultimately retailers are putting the consumer first, but in the most profitable way possible to the business.”

But becoming a successful demand-driven retailer is not without its challenges. “Retailers need to get the balance right between demand responsiveness and the need to maintain efficient inventory levels,” says Masson. “We’ve seen massive swings from inventory levels that were too high going into 2009, too low through most of 2009 and rising again in 2010. According to Aberdeen Group’s April 2010 report The State of Retail Logistics, ‘the need to respond to demand’ and ‘reducing current inventory levels in stores, channels, and warehouses’ are the top two pressures impacting retail supply chains.”

New technology will empower retailers to diversify their strategies for reaching the consumer, but will have the potential to place immense strain on product availability, inventory levels and costs

Alexandria Rumble, TXT e-solutions This is extremely important when you consider that pursuing a customer-centric strategy necessitates that the retailer must carry products that are relevant to its customers. “Having the right products available for customers walking through your door has always been the retailer challenge,” agrees John Ewing, sales and marketing director at Demand Solutions. The problem is that consumer choice has risen tenfold through the power of the internet. Consumers can now reach retailers many thousands of miles away offering greater choice at lower prices. So, today’s retailers face much tougher challenges if they are to survive. According to a Grocery Manufacturers Association study, 47 per cent of out of stock situations are caused by forecasting and inadequate store ordering. Considering that 31 per cent of consumers will go to another store if they cannot find the item they want, 26 per cent will substitute a different brand and 9 per cent will not purchase anything at all, both the vendors and the retailers need to do something to prevent lost sales.”

By looking at customers in a more granular way, retailers can find that differences in the products that customers like and want can differ widely across different stores. With this in mind, in order to provide relevant products, retailers need to localise. “Retailers must do a better job of delivering assortments that customers want to buy,” says Masson. “It’s not enough to get the assortment right at the aggregate level, retailers must deliver the right size and quantities to meet the specific needs for consumers of every store.”


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News: Homeware Market Review

With consumers cutting back on discretionary spend and taking less interest in home improvement, the homewares market is suffering. By the end of 2010 the market will have shrunk by 1.9%, resulting in a decline of £652m since its peak in 2008. With the robust growth of the last decade over, retailers will have to work harder to attract spend.

Levels of consumer confidence and activity in the housing market have improved, but not to levels where they will boost spending on homewares significantly. With the homewares market seeing either no growth or slow spending increases for the foreseeable future, to increase sales, retailers will have to gain share from competitors.

The departure of Woolworths, Rosebys and The Pier from the market during late 2008 and the beginning of 2009 has lessened the impact of the decline in the market and allowed the survivors to up their share. However, without similar failures they could find 2010 much harder, with a return to declining like-for-like sales highly probable.

According to a recent report from Datamonitor, the homeware market shrunk by 3.9% to £10.9bn in 2009. The report claims that those retailers with distinctive positioning will succeed, as the online market for home product purchases begins to shake up dynamics. The supermarkets have enjoyed growth in this sector this year, and Argow remains the leading homeware retailer brand in 2009, with John Lewis in second place with 5.2%. Dunelm Mill is the biggest gainer in 2009, as more retailers add spin-off homeware stores.

Trend Bible work with some of the UK’s leading retailers to help define future strategies and exploit opportunities for growth in a challenging financial climate. Accurate, well-informed trend forecasting can help brands pin-point catalysts for change, social and cultural events that will impact consumer behaviour, and determine how this will affect design and colour trends. We help our clients build strong, inspiring and commercially successful product ranges. To find out what we can do for you, please get in touch at

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News: Burberry Beauty Range Launch

Gloriously understated and minimal– the new Burberry Beauty range is finally here. Can only imagine the design brief was “If the Burberry trench was a lipstick…what would it look like?” See our Utilitarian trend in our Autumn Winter 2011/12 forecast for the background on how this new understated , clean aesthetic is developing. Get in touch if you’d like to talk to us about our forecasting work for the cosmetics and toiletry industry.

Images shot by David Bailey and Mario TestinoBurberry

The iconic, heritage plaid features across all products- a lesson in ‘brand handwriting!’

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News: Printsource Show, NYC

Seminar schedule

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News: Jobs

We often get adverts sent through to us for jobs in the fashion, textiles and home interior industry, so we thought we’d share these with you now and again. Please be sure to get in touch directly with the companies themselves if you’re applying, but also please let them know you saw the ad here  at Trend Bible!

Homeware Designer

Based at Dunelm Mill’s Head Office, you will work alongside the buying team offering creative design solutions, including kitchen and dining, decor and gallery, lighting, kids and seasonal product. You will contribute to the planning and development of ranges through the presentation of sketches and CAD artwork to senior buyers and management.By monitoring and interpreting current trends you will develop commercial product solutions ensuring the designs meet departmental strategies, price points and commercial direction.A creative and enthusiastic individual with the ability to prioritise and manage a work load with mutliple deadlines, you will have a BA degree in Product Design (or a relevant discipline) and experience in designing for retail. A history of dealing with Far East suppliers would be beneficial.Remuneration based on experience and performance. Apply via the Dunelm Mill website. Posted 23 June 2010.

Textile Designer for Soft Furnishings

Belfield Furnishings Limited are looking to recruit a highly-motivated, creative designer with experience in textile design for the soft furnishings sector. Reporting to director level while working closely with the Key Account Manager, you will develop exciting, commercial ranges of curtains, cushions and other textile-related products for a blue-chip retailer. Qualified to degree level or equivalent in a textiles design related competence, your experience will ideally also include a strong understanding of technical performance and fabric construction. This is a fantastic opportunity for a creative person who enjoys variety in their job, Far East travel, and managing challenges within a friendly team environment. Competitive salary and benefits package offered, commensurate with qualifications and experience. If you believe you have the desire and ability to succeed in this exciting role, please forward your CV by 07/07/10 to Posted 23 June 2010.


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News: New Designers Seminar

2pm, Saturday 10th July 2010, New Designers, Business Design Centre, London.

In this seminar, Joanna will share insights into the world of trend forecasting and will explain the importance of accurately forecasting trends, sharing tips so that graduates can predict future opportunities and prepare for events that may affect their products and route to market. Click here to reserve a place.

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News: Talks and Seminars, 2010

Trend Bible Creative Director, Joanna Feeley delivers a schedule of global seminars and presentations, see below for details of up-coming events. Don’t forget if you want to book a seminar, workshop or event you can email us at We offer discounted fees to universities, schools and colleges.

Colour Symposium, New York, Thursday 12th June 2010

Our New York agent, Margit Publications, will present Trend Bible colour trends for Autumn/Winter 2011.

Fashion Institute of Technology, Katie Murphy Ampitheatre, “D” Building, 1st Fl., Seventh Avenue at 27th Street, New York, NY

Creative Enterprise Programme, Tyneside, UK 14th June 2010

Trend Bible sponsor the programme and deliver a half-day seminar and workshop on trend forecasting and design.

New Designers, London, Saturday 10th July, 2010

Joanna Feeley will present Autumn Winter 2011/12 social and cultural trend drivers to an audience at the prestigeous New Designers show in London.

Pecha Kucha Night, Live Theatre, Newcastle, 14th July 2010

Joanna presents alongside 10 other speakers at this inspiring event. Contact Karen Stone at Design Event for tickets.

Home and Gift, Harrogate, UK, Wednesday 21st July

Trend Bible present trends for Autumn Winter 2010 and highlight the best in show.

Printsource, New York, August 2, 3, 4th 2010

Joanna presents future trends for Autumn / Winter 2011/12.

100% Design, London, 23-26 September 2010 date TBC

Manchester Metropolitan University, 8th October 2010

Trend forecasting seminar and workshop for Fashion and Textiles students at MMU.

ALLA Shanghai, 24-29 October, 2010

Trend seminar for Spring Summer 2012

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