Category Archives: Home Trends

Colour and product design trend directions for home interiors

Trends: Spring Summer 2012 Taster…

We’ll it’s not all hard graft* here at Trend Bible HQ – we do have some glorious tasks that make us rejoice and be thankful for such creative and lovely jobs. The same can NOT be said for filing VAT returns (boo) cutting down Pantone swatches with very stiff scissors (ow) or getting the 7am train to Stansted (snore)… Take for example a sunny day back in August where our stylist Naomi Shedden joined the team to help style our shoot for the hotly anticipated Spring Summer 2012 trend books. Naomi was formerly Styling Assistant at House and Garden magazine in Sydney so it was a pleasure to work with her. We thought we’d share a few shots from the day in their rawest form, they’ll all make an appearance in the 8 trends across our Home and Kids books which are due for release mid October 2010, where they’ll make a lot more sense when put into context! So here’s a sneak peek…

* when checking how ‘universal’ this phrase was on the internet I stumbled upon this gorgeous collection! Yum.

Above images: Naomi Shedden for Trend Bible Copyright 2010.

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Home Trends: Kitchen Trend Report, September 2010

At Trend Bible, one of our core principles is to look at current societal and cultural shifts in order to predict future consumer trends and changes in taste.

One of the most prominent directions we’ve noticed during the recession is a distinct shirt towards families spending more time at home. The financial restraints imposed by the recession have meant that we eat in instead of going to a restaurant, watch films at home instead of go to the cinema and invited friends over instead of socialising in pubs and bars. It’s this big picture direction that has brought about a focus on the home, and more specifically the kitchen as the epicentre of all activity.

The increase in culinary TV shows such as the BBC’s Great British Bake Off, Masterchef and Great British Menu also tell us something of our current obsession with food and cooking in the UK. With a quarter of households now reportedly growing their own vegetables in an effort to self-sustain and beat the effects of the recession, and with an increase in visitors to farmers markets, there are many new products dedicated to harnessing our desire of bringing the outdoors in, like the kitchen prep table by Adele Bird, below.

Above image; Adele Bird

Bakeware, in particular, is enjoying a renaissance, as consumers look toward nostalgic pastimes in times of economic uncertainty (craft is undergoing a similar revival with knitting groups on the rise and a jump in membership to the Women’s Institute), with colourful silicone and acrylic utensils in soft pastel colours that linger on from the vintage inspired trends of 2009. As we move into 2011, these pastel colours continue to be important, yet the vintage elements give way to a cleaner, minimalist aesthetic associated with the start of a fresh decade.

Above image: Dining and Kitchen page from the Trend Bible Autumn Winter 2011/12 Home Trends book

Colour is also becoming a key statement for kitchen units, as consumers demonstrate confidence with colour and pattern through use of wallpapered feature walls and bold decorative accessories in other rooms of the home. Traditional ‘white goods’ it seems are no longer white, with even the most permanent items in the home becoming colourful and highly decorated. For kitchen units, the key materials are still wood / wood effects and high gloss white, although we really like bright flashes of colour on the insides of drawers and cupboards, as seen at WIS Design. (image WIS Design).

Kitchens now have to work hard to facilitate cooking, dining, laundry as well as transforming into home office. This trend for multi-use kitchens is set to be big, with the expected increase of the ‘flexible workforce’ meaning that our homes need to be accessible work hubs where we can facilitate virtual meetings, deliver presentations and host conference calls.

Although the current trend is for nostalgia and seeking comfort in the familiar, watch out for a new futuristic dimension to food on the horizon. Recently we’ve being talking to our clients about the future of convenience food and how this will impact kitchen design, and one of our favourite findings is MIT’s Cornucopia ‘food printer’ which uses a series of ingredients cartridges to whip up meals and snacks and literally ‘prints’ them out in 3D. Similarly, the Philips’ Food Printer is inspired by chefs like Ferran Adria and Heston Blumenthal, and provides molecular gastronomy at the touch of a button by using the principles of rapid prototyping. Unappetizing as they sound today, they tap into a broader trend for ultimate convenience which is very current.

Enquiries to commission trend reports can be emailed to enquiries@trendbible.co.uk.

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Trends: A/W 11/12 Home Trends, Behind the scenes…

Blood, sweat and tears go into producing our seasonal trend forecasting manuals…we’ve been working on our Autumn Winter 2011/12 Home Interiors book for the past 3 months, researching the key social and cultural trend ‘drivers’ that underpin the trends, hosting colour forecasting panels and sourcing up-and-coming textile and wallpaper manufacturers to feature in our forecasts. We work 20 months ahead of the season and sell our forecasting manuals to interior designers, brands, retailers and manufacturers in over 18 countries. Our forecasts help our clients build effective forward-thinking strategies, understand shifts in consumer behaviour and have confidence in selecting the right colours, materials and prints to enhance their product ranges.

We thought we’d bring you some exclusive behind the scenes photos and explain the painstaking processes and methods we go through to  create our unique books…We will soon publish a preview of each of our four trends for winter; Perfected, Utilitarian, Geographique and Alpine Shelter in association with FashionMag.com.

Pastels are big for interiors for 2011, which is unusual for a winter season that would ordinarily focus on darker colours,” explains Trend Bible Creative Director, Joanna Feeley. “This look isn’t about mixing typical peppermint, baby blue, sugary pink and lemon, but about a more sophisticated palette of tinted neutrals. We love buttermilk yellow and apricot which look great in woolly mohairs, felted wools and plush velvets. We’ve included these colours in our Perfected story for winter.”

We have worked with our highly experienced panel of colour forecasters to develop 4 palettes for winter, each palette has 8 colours that are represented in Pantone cotton swatches. Each colour is given a TPX and TCX colour value for easy interpretation.” We only include the key fashion and highlight colours in our palettes, believing our customers have core colours they like to carry over from season to season,” explains Joanna. “Our Pantone colour swatches are presented on mini palette cards which allow users to remove the swatches for colour matching and palette creation- it’s really important to us that our books are as user-friendly as possible so little features like this make it a versatile design tool.

We work with our panel of  ‘unusual and inspiring thinkers’ to develop themes based on future social and cultural drivers. The Trend Bible team then edit and refine this information, creating 4 commercial trends dedicated to home interiors. We then host a seasonal colour panel inviting key colourists and forecasters to share their research, thoughts and ideas. This work underpins our trends for the season. We have a database of over 4,000 designer-makers who keep us up-to-date on their latest designs and products, so we’re constantly seeking out newness and finding the individuals that pioneer change and innovation. We share the contact details of every designer we feature in our Credits section, so that our customers can contact our contributors directly for more information. This makes our books indispensable design tools for interior designers.  

Our fabric contributors range from large manufacturers through to niche designer-makers. We spend much of the year travelling to trade shows and craft fairs, graduate events and textile exhibitions to source the latest talent for our forecasts.  This season we feature fabrics and wallpapers from MissPrint, Melin Tregwent and Madison and Grow to name a few. Each of our four stories has a fabric hanger page that shows eight key prints and materials for each theme. Each fabric is hand-cut in-house by our team- there are lots of blisters to show for it! “This year we’ve been to several shows including Maison in Paris, the British Craft fair in Harrogate, Top Drawer and Spring Fair, Birmingham. We’ve included the top picks from these shows in our forecasts which helps buyers really see the trends start to come alive,” explains Victoria Buchanan, Trend Bible design assistant.

Here are a couple of sample pages from our Autumn Winter 2011/12 book, the first shows our Colour Combinations and Key Materials pages from the Perfected story.

Below is a mood page from our Utilitarian trend for Autumn Winter 2011/12.

Trend Bible trend books help you gain an understanding of where the trends have come from, which colours and materials will be important and how you can commercially interpret each look. For your indispensable design tool, email us at enquiries@trendbible.co.uk for regional agents, appointments, pricing and order enquiries.

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Wonderland, Trend Forecast 2010

Back in October’ 08, one of our big predictions for Summer 2010 was the influence of Alice in Wonderland. Due out next week, the up and coming Tim Burton film is already causing a stir as Disney announce a series of Alice inspired collaborations including the Parisian department store  Printemps which has had a wonderland makeover.

Fashion designer Zac Posen describes why he thinks people are so entranced by Alice in Wonderland; “First, there’s a real sense of escapism and imagination to it that I think is important in popular culture right now,” he said. ” Alice and ‘hrough the Looking Glass  have really become a part of the fashion vernacular.” 

He pointed to everything from the familiar iconography of the tea party and playing cards to “the woman dressing as a little girl in a shrunken dress, and the black, white and red colors, and even the dandy tweed suit.”

Images above: Sue Wong for Walt Disney Signature, OPI’s ‘Down the Rabbit Hole’ Nail Polish, as before, Bracelet by Stella McCartney.

Images above: Tea cups, Spring table setting by Country Living, Croquet Set,ceramics by Fishes Eddy, Lamp by Anthroplogie.

At a Tea Party In Hollywood (where else?) one lucky 5-year-old was treated to an Alice in Wonderland themed Party for her birthday featuring tea cups and ‘eat me’ biscuits! YUM!

DCP held a faux tea party at the Magic Marketplace fashion trade event in Las Vegas.

There is an air of escapism as people go ‘down the rabbit hole’ to look for a sense of adventure. We think tea parties will become increasingly important as people look to relive their childhood, enjoy the theatre of afternoon tea and escape from the realities of real life. Watch out for tea parties, childhood games and the iconography of the playing card as part of a wider trend influencing home interiors and packaging.

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Home Trends: Spring Summer 2011 Directions

Here’s a sneaky peek at our latest trend directions for the home for Spring Summer 2011. Experience is overriding consumption, so to encourage spending, brands need to think of ways to harness and promote an experience worth having that goes beyond just buying a product. There is a sense that this is the time for practical, useful, time-saving products, but it’s also a time for products that have been made with love, by hand. It’s a time for products that evoke romantic notions of bygone eras, but that function with tomorrow’s technology. Our four trend directions really reflect this new mood; we see nostalgia in Voyager; a sense of optimism in Libertine; treasured possessions in Collector and unique, crafted goods in Epicurean.


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Trends: Christmas Trends 2009

Our trend researcher Stephanie Breeze has been scouring the UK highstreet for the best of Christmas 2009– from wreaths and baubles to gift wrap and Christmas cards….we’ve sorted it all into key themes and cross-referenced these with our own forecasts for winter 2009 that we predicted back in 2007….

Winter White

Winter whites are on-trend this Christmas- look out for large doses of glitter, mirrored effects, sequins and high shine for this sophisticated take on traditional decoration. Snowflake, mistletoe and stag/reindeer imagery feature here as print motifs, while knitted and felted products add a tactile element . We forecast Ice Haven back in August 2007, which was a story all about surface finishes and layering milky whites, cream and grey, with accessories in silver. Watch out for fairytale references her too, as we escape from the harsh realities of everyday life to a magical fantasy land. Above images from top left: Christmas sign by Marks and Spencer; tin reindeer by Aspen & Brown; mini trees by Laura Ashley; knitted stocking by Matalan; painted snowflake lantern by Matalan; painted vintage snowflake decorations by Aspen & Brown.

Above images from top left: Baubles by Rice; silver tree decoration by Rex International; wreathe by TK Maxx; candles by Marks & Spender, Love decoration by House of Fraser; Felted reindeer decoration by Mozi; Etched baubles by Rex International as seen at Maison et Objet; Giftwrap by Tesco.

Scandi-Traditional

Traditional red and green will always be popular for Christmas, but we loved the Scandinavian influence of wooden tree decorations, felted wool and simplistic motifs this winter. Mix red and white with pale wood and lots of natural foliage. Personalised decorations work well here too, so baubles you can write on, wooden name place-cards with chalkboard finishes, personalised printed massages on ribbons etc all feature here.
Above images left to right: wooden decorations by Aspen & Brown; stocking by House of Fraser; wooden decoration by Tesco; wooden birds by Aspen & Brown; cookie cutters by Garden Trading; embellished stocking by TK Maxx; stocking by En Gry & Sif;  wooden tree by ; painted metal candle holders by Aspen & Brown.

Gold

Gold is a classic colour for Christmas- we saw everything from bead-encrusted baubles to cheap-and-cheerful plastic decorations. Mix with black for a sophisticated look. Above images from left for right: bead encrusted baubles by House of Fraser; candle by Marks & Spencer; box of assorted baubles by Marks & Spencer; gold Noel by Matalan; stripe baubles by Tesco; gold faceted baubles by House of Fraser.

Bright Green

Classic emeralds and fern shades were still evident in store, but we liked the introduction of this brighter zesty green which looks more contemporary. Above images from left to right; tree decoration by Next; glass cangleholder with baubles by Marks & Spencer; flocked stripe bauble by TK Maxx; Ho Ho Ho greetings cards by Tesco; green candle by Marks & Spencer.

Mini Trees

Mini trees are increasingly popular as table decorations- watch out for feature displays of three or four in a row, wires and berries entwined, LED light up versions and customisable options with mini ornaments you can add yourself. Above images from left to right; top row images all Asda; plastic blue tree by TK Maxx; bauble tree by Next; silver tree by Villa Home Collection; berry and wire tree by Marks & Spencer.

Jewel Tones

“I saw lots of purple mixed with cerise pink or black,” explained Stephanie Breeze, Trend Bible researcher, ” but I think the jewel tones looked really new for Christmas and filter through from all the optimistic trend references we’ve forecast for Autumn Winter 2009″.  Above images left to right; bauble wreath by Next; satin baubles by Sainsbury’s; crackers by Heal’s; place-setting by Next; mini trees by Next; jewel tone bauble by TK Maxx; cerise glitter bauble by Homebase; purple bauble by Homebase.

Say it with words…

Festive words, phrases, fonts and 3D letters looked fresh at a variety of stores and allow for personalisation of messages.
Above images from left to right: cushion by Laura Ashley; card holder by Next; Jingle word by Next; silver words by Next; tin hole punched lanterns and Noel letters by Aspen & Brown.

Bold statements and quirky phrases also adorned greetings cards and giftwrap- exciting typefaces have been on-trend all year but peak this Christmas. Above images from left to right; Ho Ho Ho by Tesco; LaLa card by Tesco; Sumptuous card by BHS; Noel card by Tesco; statement card pack by Matalan; Noel stencil card pack by Matalan.

Russian Folklore

As forecast in our Autumn Winter 2009 Lifestyle Trends for the Home book, traditional and historical Russian influences are important and blend with Scandinavian folkloric elements. Watch out for painted wood and metal, Babushka dolls as print references and stacking wooden Father Christmas’, simple metal bells and felted characters like owls, stags and deer. Above images from left to right: Painted metal tableware by Aspen & Brown; Russian slippers by Accessorize; decorated baubles by Niki Jones; star decoration by Rice; felt owl decoration by Accessorize; Babushka dolls by Accessorize; Russian doll greetings cards and painted bells on rustic string by Tesco.

Stags and Deer

Reindeer are a classic print motif for Christmas, but with all the nostalgic British trends lingering on from Autumn 2009, we’re seeing stag and deer imagery being used in a festive way too. Laser cutting is a key trend for luxury greetings cards, and watch out for glitter effects on 3D objects. Above images from left to right; Gold 3D stags by Next; cut-out greetings cards by Matalan; festive tea towel by Anthropologie; wire 3D stags by TK Maxx; tartan shadow print card by House of Fraser; bejeweled greetings card by Sainsbury’s.

Festive innovations we loved…

As you can see from this report, Christmas is no longer a time for retailers to trundle out red and green tinsel and naff decorations. Christmas is a time for retailers to set themsleves apart from the competition and offer some real newness and innovation. We’ve picked a few of our favourite finds this season to share with you (above). We love the festive wall stickers by Les Invasions Ephemeres- who needs a real tree taking up all that room? (besides this is more environmentally friendly!); ‘snow’ filled tree decorations at Tesco; festive cake tins by Rice; festive mug in a tin (no giftwrap required!) by Mozi; silver glitter tea lights by Marks and Spencer and the fabulous greetings card and tree decoration in one by Matalan (a card and a gift- genius!).

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Home Trends: Autumn Winter 2009/10

We forecast 4 key trends for Autumn Winter 2009/10 back in 2007. So how do they measure up, nearly two years down the line?

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