About Us

Our Approach

We don’t consider ourselves futurologists or trendhunters or gurus. We just know how to pinpoint future trends and how to translate this into commercial success for our clients in a usable, no-nonsense way. Some of what we do is a science- it’s researchable and quantifiable; some of it relies on our 11 years of experience, and the rest is plain instinct. It’s this combination that keeps our clients ahead of the competition where they continue to demonstrate growth in a challenging climate.

team at trend bible
The Trend Bible Team

The Trend Bible team is small, versatile and well connected. As individuals, our skill bases and experiences are diverse, but we share a curiosity and enthusiasm for seeking out newness that keeps Trend Bible at the top of its game. We like to provide a boutique service, so that we can work in a hands-on manner with out clients, making good brands great, and challenging our clients to be not just bigger and better, but more measured and accurate in their future insights. Aside from our in-house team, we work with a network of trend scouts based in key cities around the world, so that we’re responsive to change regardless of geography. We research, monitor and critically analyze social, cultural and consumer information, pairing this with creative ideas sparked from global travel to influential places- from trade events, seminars, graduate shows and art exhibitions through to quirky craft fairs and flea markets. 


Tanya Harding, Production Manager

Tanya deals with the production of our publications and manages the processes and strategies within the organisation. She also liaises with our international network of agents and our database of over 3,000 contributors. Previously, she has worked as Editorial Manager at lifestyle magazine Living North and was Marketing Manager at Guerilla Communications before joining Trend Bible in 2007. 

Nick Paget, Trend Researcher

Nick is a member of the Trend Bible Colour Panel helping us to forecast colour directions up to two years ahead of the season. He helps generate concepts through in-depth research and presents our future consumer trend seminars. Nick has previously worked as a colourist for the International Colour Authority and has 10 years experience of working with commercial fashion and interior brands. Prior to working for Trend Bible, Nick was trend researcher for Stylesight, fashion forecaster at Bureaux Design Consultancy, and designer at Designers for Debenhams.


Kate Usher, Print Designer

Kate creates textile and wallpaper prints for our trend publications and for our consultancy clients, having previously worked for print studios such as Baxter Fawcett and Harlequin. Kate attends trade shows in London, Paris and Frankfurt, collecting inspiration and creating original artworks from vintage textile finds, art galleries and our library of visual sources. Kate also tracks down up-and-coming textile and print designers to feature in our trend books and on our blog. 


Jill Hawkins, Trend Researcher

Jill contributes to our trend publications and consultancy projects for clients in the home interior and beauty  industries. She travels to trade shows and collects inspiration from art exhibitions, design shows, books and films. Jill was previously trend researcher at Marc Jacobs and freelance fashion journalist for Arena magazine and various newspapers. 


Joanna Feeley, Creative Director

Joanna Feeley is founder and Creative Director of Trend Bible. She established the business in 2007 after working as a trend and design consultant for brands in the UK and USA. Joanna began her career in the fashion industry, working in New York for American Eagle Outfitters, then returning to London to work for Topman (Arcadia Group). Joanna then went on to become Head of Design at trend forecasting agency, Bureaux, before becoming an independent design consultant.


Joanna has 11 years of experience in trend forecasting for fashion, home interior and lifestyle brands such as Tesco and Nokia, was a panel member of the International Colour Authority for five years and regularly contributes to publications such as International Textiles, Giftware Review, Design Week, House and Giftwares, Interiors Monthly and LDB Magazine. Joanna is a member of the Entrepreneur’s Forum, and maintains a schedule of seminars and trend presentations at major trade shows, events and  for universities and design schools throughout the UK. jo


One response to “About Us

  1. Christine Kang

    I love Trend Bible. Thank you so much .Because Always my head refresh

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