Monthly Archives: August 2010

News: Job, Selvedge Magazine

Office Administrator – Temporary position

Location; Highgate, North London
Selvedge Ltd

Selvedge magazine is a textile publication directed towards an international, discerning audience. Selvedge covers textiles in every context: fine art, interiors, fashion, travel and shopping. As well as being a bi-monthly publication, we have a retail space and mail order site selling textile products and the publication.

Selvedge is currently seeking an administrative assistant to provide support to all areas of our business. This is a temporary role until the end of the year. This is an ideal position for a recent graduate looking to gain confidence and experience within an established but growing company.

Duties:

–       Customer service

–       Attending trade fairs – this will involve selling subscriptions, promoting Selvedge to potential customers and the merchandising of our stand

–       Helping with the organisation of our upcoming Christmas Fair. This will involve liaising with exhibitors and the venue on a regular basis

–       Assisting customers in our retail space

–       Packing orders and working with our drygoods range, pricing and organising stock

–       Subscription mailings and assisting with sending out all new subscriptions from our office on a weekly basis

–       Editorial research for upcoming issues

–       Updating the website, including regular blog posts and emailers

Requirements:

–       Flexibility, you must be willing to work some weekends

–       An excellent telephone manner, the ability to talk to our customers with confidence is essential

–       Excellent computer skills ideally on Macs, including Microsoft Office and Adobe Photoshop

–       You must be a quick learner and able to take instruction

–       A good work ethic is essential

–       Previous office experience is preferable

–       You must have an interest in magazines and in textiles

–       You must be able to work independently

–       You must live in London

–       You must be available to start this position immediately

Selvedge is produced by a small, dedicated team. The suitable candidate must be able to work effectively within the team with the ability to operate efficiently and decisively in a fast paced environment.

Hours: 40 hours a week. Please note this will involve weekend work as we have many trade fairs on the lead up to Christmas. Please do not apply if you cannot work weekends.

Website: www.selvedge.org

To apply: Please send your CV with an accompanying letter to: marketing@selvedge.org

Closing date: Monday 6th September 2010

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Trade Show Report: NYIGF

The New York International Gift Fair ran August 2010 at the Javits Center in New York, USA. The show is a key destination for buyers and designers from around the world with 2,800 exhibitors and over 35,000 attendees. As we’ve reported from various other show, there is an overall sense of optimism, fun and positivity as we start to emerge from the ashes of the global recession. It seems the exhibitors and attendees agreed with us. “This is a very exciting time for design. When the economy suffers, creativity thrives” explained Tony Moxham of DFC, one of the exhibitors at the show. We sent our US trend editor Estela Lugo to check out the key directions at this years show. Next year’s show will run from January 29 – 3rd February 2011.

Hard Lines

We’ve reported on this new, cleaner aesthetic from the Maison show in Paris in January, through to New Designers in London in July, and here we’re seeing it in August in New York. Bold, clean shapes and geometric print and pattern featured heavily- watch out for prisms and squared-off shapes as  print icons and shape direction for decorative accessories.

above image: lighting at the NYIGF

Gold and Bronze

Hammered metals, bronze casts and mixing gold glazes with rustic enamels were seen at the show. Texture is the key message here. 

above images left to right: frame by

Vintage Letters and Numbers

Our typography obsession continues! Vintage style fonts were used across ceramics and tableware, paperweights and packaging design.

Viva Mexico

Funky Prints

Illustrative Prints

Rainbow Colours

This trend has been evident at all the key shows this summer and who better to demonstrate how colour updates classic pieces than Pantone? Consumers have more confidence than ever using colour in their homes, from smaller items like accessories through to more permanent items like wallpaper and furniture.

Birds and Botanicals

Birds and flowers are mainstay print icons but we love these vintage style illustrative versions as spotted at NYIGF. We flagged up botanical and anatomical studies and sketches as part of a trend called Secret Garden for Spring Summer 2011 in our Kids Lifestyle Trends for the Home book.

Recycled

Wirework

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Satellite Trend: It’s a Dog’s Life

With the trend towards crafted textiles gaining some serious momentum, this timely exhibition by Donya Coward  is best described as ‘textile taxidermy’ but is as much about preserving textiles as it is about animals.  Donya lovingly creates these fabric collages depicting dogs using found fabrics, knit, crochet and jewelry. Donya will be exhibiting these little treasures alongside her never before seen freestanding sculptures that incorporate the same style of working. We highly recommend you check it out at the Margo Selby Gallery, London, until 2nd October 2010. The Margo Selby shop itself is well worth checking out and features on the Trend Bible Shopping List for those international visitors who want to know the best places to shop while here in the UK.

Images above; Donya Coward

We have also noticed a few other doggy collagers (!), check out self-taught contemporary artist Michel Keck. Inspired by her own dogs she creates collages with a pop art feel, and with a percentage of all profits made going to PETA do we need any more reasons to snap one up!?

Images above; Michel Keck

We recently stumbled across the artist Pete Clark who is the creator of these humorous and highly original animal collages. These artworks are made from found paper like maps, letters and stamps found on many scavenging trips to flea markets, antique fairs and car-boot sales.

Images above; Peter Clark

We love the recycled factor evident is all three artists’ work-which we think is brilliant inspiration for kids’ wall art.

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News: Homeware Market Review

With consumers cutting back on discretionary spend and taking less interest in home improvement, the homewares market is suffering. By the end of 2010 the market will have shrunk by 1.9%, resulting in a decline of £652m since its peak in 2008. With the robust growth of the last decade over, retailers will have to work harder to attract spend.

Levels of consumer confidence and activity in the housing market have improved, but not to levels where they will boost spending on homewares significantly. With the homewares market seeing either no growth or slow spending increases for the foreseeable future, to increase sales, retailers will have to gain share from competitors.

The departure of Woolworths, Rosebys and The Pier from the market during late 2008 and the beginning of 2009 has lessened the impact of the decline in the market and allowed the survivors to up their share. However, without similar failures they could find 2010 much harder, with a return to declining like-for-like sales highly probable.

According to a recent report from Datamonitor, the homeware market shrunk by 3.9% to £10.9bn in 2009. The report claims that those retailers with distinctive positioning will succeed, as the online market for home product purchases begins to shake up dynamics. The supermarkets have enjoyed growth in this sector this year, and Argow remains the leading homeware retailer brand in 2009, with John Lewis in second place with 5.2%. Dunelm Mill is the biggest gainer in 2009, as more retailers add spin-off homeware stores.

Trend Bible work with some of the UK’s leading retailers to help define future strategies and exploit opportunities for growth in a challenging financial climate. Accurate, well-informed trend forecasting can help brands pin-point catalysts for change, social and cultural events that will impact consumer behaviour, and determine how this will affect design and colour trends. We help our clients build strong, inspiring and commercially successful product ranges. To find out what we can do for you, please get in touch at enquiries@trendbible.co.uk.

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Press: Homestyle Magazine

This month our Spring Summer 2011 forecasts form the basis of a feature in Homestyle magazine. Check out the pages from our Home Trends book, below and see how Homestyle have interpreted our looks in this gorgeous shoot- it really brings the looks to life and shows their commercial appeal. If you want to order one of our limited edition trend books for Spring Sumer 2011, these are now being offered at a reduced price of £150 + postage. Each book has four inspiring trend themes, complete with colour palettes, Pantone cotton chips and actual swatches of wallpapers, fabrics and trims. We don’t have many left so place your orders asap by emailing enquiries@trendbible.co.uk.

Trend 1: Voyager

above image: feature in August edition of Homestyle magazine, as presented by our glamorous assistant Rosie!


Trend 2: Libertine

above image; feature in Homestyle magazine

Trend 3: Collector

above image: feature in Homestyle magazine

Trend 4: Epicurean


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Trade Show Report: New Designers Show, July 2010

This year’s design graduates enter the jobs market at a very difficult time but we have to say the standard of work was so high at New Designers in London, we doubt these students have anything to worry about. Some will be snapped up as up-coming talent by the best home interior and furniture brands, others will shine as designers in their own right.

The key story this year was that designers addressed function, not decoration, responding to a wider social and cultural trend for simplicity and honesty in design (also seen across finances, food and technology). Designers quite literally laid bare their materials, showing us the nuts and bolts of construction and celebrated the art of manufacture.

Mixed Materials

Mixing different materials was a key trend; such as mixing leather with wood for tables, and mixing different types of wood within a single piece.

Playful Tableware

Despite the seriousness, there were more playful elements evident at the show counteracting the lingering effects of the recession. This trend was big for tableware and textiles.

Space Saving

Saving space was also high on the agenda, as designers battled with the modern problems of multi-generational habitats and redefining personal space in communal areas. Products that folded away, were multi-functional and allowed users personal space in increasingly cramped homes featured heavily. Furniture designer-maker, Eiry Rock  also took inspiration from the growing kids furniture market, and showed space-saving kids furniture with an adult design aesthetic.

New Clean Lines

Angular shapes dominated the show as we saw increasing evidence of a cleaner linear form starting to infiltrate homeware. Multiplied patterns and intricate repeat prints sat alongside hard-edges, defined and geometric shapes, as predicted in our Autumn Winter 2010 forecast.

Crafted

Objects that are humble, tactile and rustic reflect a bigger picture trend for hand-crafted and home made goods. This trend was particularly big for ceramics.

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