As part of a wider trend that references African culture and craft, we love this zig-zag pattern that we think can work commercially in the home. It nods to all things ethnic without being a parody, and also taps into the trend for more linear, graphic lines for textiles prints. When we cover trends, we think about the average consumer home (within a particular country, market and sector), and research how likely this customer is to buy into the latest ‘big picture’ trends. We’ve included some examples below of how this trend is starting to unfold and we think it’s got some serious mileage for commercial level (high street and value sector) interiors.
Although we initially forecast this trend to be big for woven textiles, we think it looks great used across patchwork and piecing techniques, and also across print. Don’t be without zig-zag bath towels, cushions and bedding in your range for Spring 2011!
Above images, left to right;Plates by Whittard Of Chelsea, Swimsuit by Jessica Simpson, Cupcakes from Trend Bible archive, Stationary set by Sanna Annukka for nineteen seventy three, Canvas print by Da Stiles.
Bottom row; rik-rak notebook, towels by Williams Sonoma, home textiles by Missoni.