Monthly Archives: June 2010

Trend Bible Radar: Deadgood

We love to keep our eye on local designers and follow their progress, and one Newcastle-based brand that’s grown from strength to strength is  deadgood . We first spotted deadgood as graduates a few years back, then saw them exhibit at the prestigious 100% Design show in London. Founded by two Northumbria University graduates in 2004, Elliott and Dan have earned the reputation for offering classic and contemporary home furnishing in fresh and inspiring new styles. We’ve spotted their work in every store worth being in, from Liberty to Heal’s.

Images above: deadgood

We love the doodle chair below, which is a collaboration between the deadgood duo and the artist Jon Burgerman. They asked him to develop a print which represented Britain, and he came up with the fab doodle below, with the humorous cartoon like doodles of the queen,  the british flag and other witty illustrations combined into this abstract piece of artwork.

Images above: deadgood

Our favorite pieces  have to be the ‘love collection’, produced in collaboration with North-East based furniture retailer Barker and Stonehouse. This four piece collection compromises a heart shaped mirror, a console table, and our fave, a 100% pure wool upholstered lounge love chair accessorized with heart shaped buttons. Already clearing a space in the studio…this chair is a must-have!

Images above; deadgood

In addition to the furniture are these fantastic wire lights, below, available in bespoke colours. Images above; deadgood

Keep up the good work boys it’s great to see you doing so well.

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News: Jobs

We often get adverts sent through to us for jobs in the fashion, textiles and home interior industry, so we thought we’d share these with you now and again. Please be sure to get in touch directly with the companies themselves if you’re applying, but also please let them know you saw the ad here  at Trend Bible!

Homeware Designer

Based at Dunelm Mill’s Head Office, you will work alongside the buying team offering creative design solutions, including kitchen and dining, decor and gallery, lighting, kids and seasonal product. You will contribute to the planning and development of ranges through the presentation of sketches and CAD artwork to senior buyers and management.By monitoring and interpreting current trends you will develop commercial product solutions ensuring the designs meet departmental strategies, price points and commercial direction.A creative and enthusiastic individual with the ability to prioritise and manage a work load with mutliple deadlines, you will have a BA degree in Product Design (or a relevant discipline) and experience in designing for retail. A history of dealing with Far East suppliers would be beneficial.Remuneration based on experience and performance. Apply via the Dunelm Mill website. Posted 23 June 2010.

Textile Designer for Soft Furnishings

Belfield Furnishings Limited are looking to recruit a highly-motivated, creative designer with experience in textile design for the soft furnishings sector. Reporting to director level while working closely with the Key Account Manager, you will develop exciting, commercial ranges of curtains, cushions and other textile-related products for a blue-chip retailer. Qualified to degree level or equivalent in a textiles design related competence, your experience will ideally also include a strong understanding of technical performance and fabric construction. This is a fantastic opportunity for a creative person who enjoys variety in their job, Far East travel, and managing challenges within a friendly team environment. Competitive salary and benefits package offered, commensurate with qualifications and experience. If you believe you have the desire and ability to succeed in this exciting role, please forward your CV by 07/07/10 to lauren.ostle@belfieldfurnishings.com. Posted 23 June 2010.

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Trend Bible Radar: Graduate Fashion Week

Graduate Fashion Week kicked off last week in London and we’re pleased to say that the standard was as high as ever. As you probably know we like to mix up our influences when we look at home interior trends, so fashion is always something that we keep a close eye on. In this report our trend researcher Victoria Buchanan pulled together the key looks from the catwalks, tying these looks in with the latest directions for home interiors. Over to you Victoria…

Nude Hues

Back in 2009 we predicted a trend for home furnishings called Epicurean for Spring/Summer  2011 and at Graduate Fashion Week we saw lots of references to this trend with students redefining luxury.  A nude barely-there colour palette provided the perfect backdrop to complex techniques like intricate  laser cutting and 3D flowers which we can see working well across substrates like textiles and ceramics in the home. This trend blurs the line where craft meets luxury. Joanna Feeley, Creative Director of Trend Bible agrees; “Florals are architectural and exagerrated, stripped of colour so that we can really focus on the techniques and the genius of the artisan.”

Above images left to right; Top; Kenji Kawasumi – Central Saint Martins, Jung-Yoon Shin – Royal College of Art, Alison Linton – Royal College of Art, Jessica Madden – Westminster Graduate. Bottom; Huishan Zhang – Central Saint Martins, Isabel Wong – Edinburgh, Yi Fang Wan – Central Saint Martins, Sharon Fernandez – Liverpool, Phoebe Thirlwall – Nottingham. Copyright, 2010.

Above Image: page from Trend Bible Epicurean story, Spring Summer 2011, published October 2009.

Out of Africa

GFW evidenced once again that the tribal trend is here to stay! This is typical end of decade behaviour (we won’t bore you with all our geeky stats!) where trends are very repetitive and cyclical before we move forward and embrace a new era. At the shows we saw an array of Aztec prints and bold embellishments. This trend is all about a culture clash of influences lending inspiration from African, South American and Asian cultures. How does this trend work for the home ? Well if you want to make a statement then mix and match animal prints in muted colours, mix tie dye with bold and bright tribal styles, or for a more subtle approach think ikat prints, beaded and embroidered cushions, geo pattern trims, dark mango wood accessories, feathers and fringing.

Above images left to right; Top; Isabel Czernin Fishlock – Central Saint Martins, Sara Zadeh – Central Lancashire, Steph Goynes – London College of Fashion, Carrie Hill – Central Saint Martins. Bottom; Flett Bertram – London College of Fashion, Buki Agbabiaka – Central Saint Martins, Rebecca Purvis – Central Lancashire, Nicholas Smith – Central Saint Martins. Copyright, 2010.

Techno Prints

The likes of Alexander McQueen and Erdem have been championing digital techno prints for a couple of seasons and now the students are on-board, a sure fire sign that this trend is going to be big news! We predicted this trend will trickle down for home interiors for Autumn/Winter 11/12. If you want to get in on the act you can opt for abstract, futuristic shapes in bold, bright neon colours.

Above images left to right; Charlotte Helyar – Edinburgh Carly Ellis – Westminster, Faye Chamberlain – Northumbria, Holly Russell – University of Northampton, Danielle Ingemann – Ravensbourne.

The Way We Were…

Ahh…the good old days. Nothing makes us part with our hard-earned cash quite like a bit of nostalgia! With the Queens Diamond Jubilee n 2012 and sad news of the recent death of the oldest surviving World War 1 soldier there was definitely a feeling of nostalgia in the air at GFW as we saw collections that took us back to the 1910`s (not that we were alive then you understand). Susie Bubble, fashion blogger, described the collection by Amelia Chester as an ‘updated wardrobe for the modern Land Girls’Quirky prints and a soft palette work well for this trend and in particular we loved the kids collection by Anna Tiesen which referenced maps and suitcases, perfect for kids interiors. This look is something we referenced for home interiors for Spring Summer 11 in our very nostalgic and misty-eyed Voyager story, below.

Above images left to right; Amelia Chester – Northumbria, Kirsty Stringfellow – Central Lancashire, Emily McNally – Birmingham, Emily McNally – Birmingham, LCF, Anna Tiesen – Bournemouth

Above; Anna Tiesen – Bournemouth

Above image; page from Trend Bible Voyager story for Spring Summer 2011, referencing 1920s adventure stories, ditsy landgirl prints and the golden age of travel.

Colour Alert: Tomato Red

The big colour trend at the shows…. tomato red!!! Our clients are always telling us that red is one of their best selling colours for home textiles so this will be music to their ears! Home textile trends often follow fashion trends so if the fashion set think it’s cool then who are we to argue! The newness here is making sure red is executed with modernist lines and clean angular shapes.

Above images left to right; Lisa Leisos – Edinburgh, Laurell Wilding – University of Northampton, Naomi Brewer – De Montfort, Eleanor Burton – University of Northampton, Camilla Probert – Bristol School of Creative Arts at UWE, Wei Ting Hu – London College of Fashion, Karin Malm – Central Saint Martins.

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Hate to Say We Told You So: Shop Report 2010

Here’s our latest update on what’s happening in store in London. We’ve picked out some of the key trends and a couple of colour palettes we really loved and thought were very commercial- and most of all, were bang on trend! We’ve also included a couple of pages from our Spring Summer 2010 trend forecast which we did back in October 2008 so that we can once again say…we hate to say we told you so!

Chlorophyl Green

Above images left to right; jug; Habitat, cushions; Habitat,

Bottom row; dining set; Habitat

We flagged this trend up as a key look for Spring 2010, and we love the way the mid-market brands have used this acidic bright to lift dark and sophisticated tones like chocolate with navy for summer. Stone and neutral shades give this a really commercial look for living room and outdoor dining.

Gypsy Florals

Above images left to right; make-up bag set; Colongne and Cotton Floral cushion; Liberty, embroiderd cushion; Libery

Bottom row; cushion; Cologne and Cotton, Mugs; Anthropologie

Florals have a painterly quality for cushions and bedding, smaller ditzy sprigs were also evident, as were hand-crafted techniques like embroidery and tapestry which adds to the home made vibe continuing this summer.

Tribal

Below is a page from our Transcultural story from the Trend Bible Spring Summer 2010 forecast for home interiors, which took inspiration from African culture.

Above image: Lifestyle Trends for the Home, by Trend Bible Spring Summer 2010

Above images left to right; bed throw; Anthropologie, bed set; Anthropologie, Cushion; Anthropologie

Bottom row; cushion; Anthrolo

The tribal story has been at the centre of lots of our discussions with our clients this season- just how commercial is it for the average customer? We think there are ways of tapping into this trend without embracing the whole ethnic trend, but we found some great examples, above, of how to execute this trend for textiles.

The British are Coming!

Above images left to right; mugs; Heals, Plate; Heals, assorted home furnishings; Debenhams, bowl; Heals.

All above images; Debenhams

Anyone sick of Union Jacks yet? This trend is stiiiilllll unfurling….yawn. But it does have a new lease of life in new colour palettes which take it away from the traditional red white and blue. Watch out for regal influences creeping through, we loved the hand-rendered looking crown prints at Heal’s (above). Incidentally we’re working on how to update this trend for Spring 11, where we think it will raise it’s head again, and then in Spring 12 we have the Queen’s Diamond Jubilee – so don’t think this patriotic look is going anywhere soon!

Colour Clash

For our Spring Summer 2010 forecast, we developed a trend called Eccentric which was all about the playful colour clash between oranges, corals and pinks (see below colour spread).


Above image: Lifestyle Trends for the Home, by Trend Bible Spring Summer 2010

We loved the colours at Habitat this season (below), which clashed neon oranges and vivid pinks– delicious!

Above images, Habitat.

Going Dotty

Above images left to right; bed set; Habitat, assorted cushions; Habitat, desk chair; Habitat

Bottom image; bowls; Heals

Dots have been big news for 3 summers now and this time round they look fresh worked into stripes, as border prints for plates and in bold colour against white grounds.

Above images; bedding and chair by Habitat; dot plates by Heal’s.

Geometric

All images above; Habitat

How many times do we need to say it? Geometric pattern is big! Look out for pixels, colour blocking, angular faceted shapes, linear form….

Spirograph

Above images left to right; dining plate; Heals, cushions; Habitat, plate; House of Fraser


Following on from geometrics is a trend for spirograph pattern which looks fresh for bedding, outdoor dining and tableware. It blends geometric with floral so is two trends for the price of one, and a good way to introduce the more conservative customer to the new geo aesthetic.

Not My Type

Above images left to right; metallic letters; Selfridges, canvas bag; habitat, deck chair; Habitat

Bottom image; bath towels; Zara Home

3D letters in fabric or metal, printed number repeats, embroidered and appliqued numbers on kids bedding and bath towels- typography is big news this summer.

The New Stripe

All above images; Habitat

We love stripes as borders, grid style stripes and stripes made from dots…which leads us to…

Zig Zags

Above images left to right; throw; Anthropologie, towels; House of Fraser, tea towel; Anthropolgie


Again the new angular, clean geo aesthetic is important here- zig-zags were seen across the board as a fun summer alternative to the classic stripe. Whether its a zig-zag jacquard trim on a bath towel, or a pieced and patchworked summer quilt, this trend unfolds this summer and will be back again in various forms for Spring Summer 2011….you have been warned!

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News: New Designers Seminar

2pm, Saturday 10th July 2010, New Designers, Business Design Centre, London.

In this seminar, Joanna will share insights into the world of trend forecasting and will explain the importance of accurately forecasting trends, sharing tips so that graduates can predict future opportunities and prepare for events that may affect their products and route to market. Click here to reserve a place.

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Press: New York job helped spur entrepreneur

ChronicleLive – News – Chronicle News – New York job helped spur entrepreneur.

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Press: Kingston Uni Alumni

Trend-setting Kingston graduate is entrepreneurship finalist – News – Alumni – Kingston

via Trend-setting Kingston graduate is entrepreneurship finalist – News – Alumni – Kingston.

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