On our radar this week is kids cafe Moomah a creative arts cafe in the Tribeca neighborhood of Manhattan. It focuses on providing classes, nutritious food (served in fun ways), and art exhibitions, among many other resources. You won’t find wacky clowns or primary colours and you won’t be forced to listen to ‘kids music.’ A rather nice change we think!
At Moomah, art materials and projects illuminate universal themes: the five senses, the seasons, the animal kingdom, the body, mythical creatures. On the website you can create fun mood boards so even if New York is not on the doorstep its still possible to engage with it.
This is part of a wider trend for experience overriding consumption which we predicted would be big news during the recession, as people find new ways to entertain their children without spending money. Expect to see a whole host of smaller independent companies challenging the old ways of the big retail and leisure brands.