Wonderland, Trend Forecast 2010

Back in October’ 08, one of our big predictions for Summer 2010 was the influence of Alice in Wonderland. Due out next week, the up and coming Tim Burton film is already causing a stir as Disney announce a series of Alice inspired collaborations including the Parisian department store  Printemps which has had a wonderland makeover.

Fashion designer Zac Posen describes why he thinks people are so entranced by Alice in Wonderland; “First, there’s a real sense of escapism and imagination to it that I think is important in popular culture right now,” he said. ” Alice and ‘hrough the Looking Glass  have really become a part of the fashion vernacular.” 

He pointed to everything from the familiar iconography of the tea party and playing cards to “the woman dressing as a little girl in a shrunken dress, and the black, white and red colors, and even the dandy tweed suit.”

Images above: Sue Wong for Walt Disney Signature, OPI’s ‘Down the Rabbit Hole’ Nail Polish, as before, Bracelet by Stella McCartney.

Images above: Tea cups, Spring table setting by Country Living, Croquet Set,ceramics by Fishes Eddy, Lamp by Anthroplogie.

At a Tea Party In Hollywood (where else?) one lucky 5-year-old was treated to an Alice in Wonderland themed Party for her birthday featuring tea cups and ‘eat me’ biscuits! YUM!

DCP held a faux tea party at the Magic Marketplace fashion trade event in Las Vegas.

There is an air of escapism as people go ‘down the rabbit hole’ to look for a sense of adventure. We think tea parties will become increasingly important as people look to relive their childhood, enjoy the theatre of afternoon tea and escape from the realities of real life. Watch out for tea parties, childhood games and the iconography of the playing card as part of a wider trend influencing home interiors and packaging.


1 Comment

Filed under Home Trends

One response to “Wonderland, Trend Forecast 2010

  1. Hi Joanna,
    I couldn’t agree more. Alice in Wonderland seems to be everywhere at the moment. It’s certainly being tweeted, blogged and written about everywhere I have been reading. How long do you think the trend with last? The other big trend I’ve read about is Victoriana /Steampunk Rockers (inspired by Sherlock Holmes). Although I don’t see autumnal tweeds lasting very long as we move into spring/summer…

    regards, Elaine

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