News: How to Follow Trends, Not Fads…

Sound advice in this article in the Wall Street Journal today…

For many businesses, especially those in the creative fields, it’s important to stay on top of consumer trends without surrendering to flash-in-the-pan fads. For proof of that, look no further than the tents of New York’s Fashion Week: clothing crazes come and go, but only a handful of big-name designers stay in business for decades.

The key for creative entrepreneurs, such as those in the fashion, interior design and graphic design industries, is to stay relevant over time. That means you shouldn’t embrace short-lived concepts or blindly follow what other companies are doing (which can make you look so-last-year, in no time). Instead, keep the focus on big-picture goals, says Lynn Furge, creative director for Nolcha, a business-services provider for the fashion industry. Click here to read the rest of the article…

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