We love this trend for unbleached papers and simple brown cardboard, which reflects the latest ‘post-materialist’ mood we explored in our Spring Summer 2010 forecast. This is particularly evident in food packaging (tea and cereals) and also is starting to work its way into beauty trends, like the cardboard lipstick packaging below. It’s not just for everyday items though, this luxury champagne brand below have used cardboard packaging to add a cool edge, and fragrance brand Wickle have added a vintage feel to their soap range.
It turns out it’s not just the Trend Bible team that are obsessed with cardboard…check out this store fit for Smithfield in Manchester. Cardboard-tastic! There’s something about the functionalism and pared-down aesthetic we like, plus the fact that it’s actually quite sculptural. And who doesn’t want a cardboard dog? Design by Peter Masters of Burnt Toast.