News: Brands as Facilitators

In a previous post New Retail Ladscape Starts to Emerge, we talked about how retailers and brands might consider responding to future shifts in consumer behaviour as we start to come out of the recession. We’ve seen some great examples of brands borrowing from social online networking behaviours, and acting not as mass-producers; hard-selling their products, but as facilitators for customers. We love the concept at kids online retailer, Kaboodle, who have provided their customers with a direct line to Santa with an online wishlist service. Not only can they ‘friend’ Santa; they can share their wishlists with family and friends and request gifts from literally anyrwhere online.

Web retailers have only just begun to scratch the surface of combining selling with social connections and user-curation.

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1 Comment

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One response to “News: Brands as Facilitators

  1. Tessa

    I love the idea of holiday registries. My family uses myregistry.com for our holiday wishlists, and I must say, it has made my shopping ten times easier! The letter to santa has been around for years, so it was only a matter of time until it went digital!

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