Our trend researcher Stephanie Breeze has been scouring the UK highstreet for the best of Christmas 2009– from wreaths and baubles to gift wrap and Christmas cards….we’ve sorted it all into key themes and cross-referenced these with our own forecasts for winter 2009 that we predicted back in 2007….
Winter whites are on-trend this Christmas- look out for large doses of glitter, mirrored effects, sequins and high shine for this sophisticated take on traditional decoration. Snowflake, mistletoe and stag/reindeer imagery feature here as print motifs, while knitted and felted products add a tactile element . We forecast Ice Haven back in August 2007, which was a story all about surface finishes and layering milky whites, cream and grey, with accessories in silver. Watch out for fairytale references her too, as we escape from the harsh realities of everyday life to a magical fantasy land. Above images from top left: Christmas sign by Marks and Spencer; tin reindeer by Aspen & Brown; mini trees by Laura Ashley; knitted stocking by Matalan; painted snowflake lantern by Matalan; painted vintage snowflake decorations by Aspen & Brown.
Above images from top left: Baubles by Rice; silver tree decoration by Rex International; wreathe by TK Maxx; candles by Marks & Spender, Love decoration by House of Fraser; Felted reindeer decoration by Mozi; Etched baubles by Rex International as seen at Maison et Objet; Giftwrap by Tesco.
Traditional red and green will always be popular for Christmas, but we loved the Scandinavian influence of wooden tree decorations, felted wool and simplistic motifs this winter. Mix red and white with pale wood and lots of natural foliage. Personalised decorations work well here too, so baubles you can write on, wooden name place-cards with chalkboard finishes, personalised printed massages on ribbons etc all feature here.
Above images left to right: wooden decorations by Aspen & Brown; stocking by House of Fraser; wooden decoration by Tesco; wooden birds by Aspen & Brown; cookie cutters by Garden Trading; embellished stocking by TK Maxx; stocking by En Gry & Sif; wooden tree by ; painted metal candle holders by Aspen & Brown.
Gold is a classic colour for Christmas- we saw everything from bead-encrusted baubles to cheap-and-cheerful plastic decorations. Mix with black for a sophisticated look. Above images from left for right: bead encrusted baubles by House of Fraser; candle by Marks & Spencer; box of assorted baubles by Marks & Spencer; gold Noel by Matalan; stripe baubles by Tesco; gold faceted baubles by House of Fraser.
Classic emeralds and fern shades were still evident in store, but we liked the introduction of this brighter zesty green which looks more contemporary. Above images from left to right; tree decoration by Next; glass cangleholder with baubles by Marks & Spencer; flocked stripe bauble by TK Maxx; Ho Ho Ho greetings cards by Tesco; green candle by Marks & Spencer.
Mini trees are increasingly popular as table decorations- watch out for feature displays of three or four in a row, wires and berries entwined, LED light up versions and customisable options with mini ornaments you can add yourself. Above images from left to right; top row images all Asda; plastic blue tree by TK Maxx; bauble tree by Next; silver tree by Villa Home Collection; berry and wire tree by Marks & Spencer.
“I saw lots of purple mixed with cerise pink or black,” explained Stephanie Breeze, Trend Bible researcher, ” but I think the jewel tones looked really new for Christmas and filter through from all the optimistic trend references we’ve forecast for Autumn Winter 2009″. Above images left to right; bauble wreath by Next; satin baubles by Sainsbury’s; crackers by Heal’s; place-setting by Next; mini trees by Next; jewel tone bauble by TK Maxx; cerise glitter bauble by Homebase; purple bauble by Homebase.
Say it with words…
Festive words, phrases, fonts and 3D letters looked fresh at a variety of stores and allow for personalisation of messages.
Above images from left to right: cushion by Laura Ashley; card holder by Next; Jingle word by Next; silver words by Next; tin hole punched lanterns and Noel letters by Aspen & Brown.
Bold statements and quirky phrases also adorned greetings cards and giftwrap- exciting typefaces have been on-trend all year but peak this Christmas. Above images from left to right; Ho Ho Ho by Tesco; LaLa card by Tesco; Sumptuous card by BHS; Noel card by Tesco; statement card pack by Matalan; Noel stencil card pack by Matalan.
As forecast in our Autumn Winter 2009 Lifestyle Trends for the Home book, traditional and historical Russian influences are important and blend with Scandinavian folkloric elements. Watch out for painted wood and metal, Babushka dolls as print references and stacking wooden Father Christmas’, simple metal bells and felted characters like owls, stags and deer. Above images from left to right: Painted metal tableware by Aspen & Brown; Russian slippers by Accessorize; decorated baubles by Niki Jones; star decoration by Rice; felt owl decoration by Accessorize; Babushka dolls by Accessorize; Russian doll greetings cards and painted bells on rustic string by Tesco.
Stags and Deer
Reindeer are a classic print motif for Christmas, but with all the nostalgic British trends lingering on from Autumn 2009, we’re seeing stag and deer imagery being used in a festive way too. Laser cutting is a key trend for luxury greetings cards, and watch out for glitter effects on 3D objects. Above images from left to right; Gold 3D stags by Next; cut-out greetings cards by Matalan; festive tea towel by Anthropologie; wire 3D stags by TK Maxx; tartan shadow print card by House of Fraser; bejeweled greetings card by Sainsbury’s.
Festive innovations we loved…
As you can see from this report, Christmas is no longer a time for retailers to trundle out red and green tinsel and naff decorations. Christmas is a time for retailers to set themsleves apart from the competition and offer some real newness and innovation. We’ve picked a few of our favourite finds this season to share with you (above). We love the festive wall stickers by Les Invasions Ephemeres- who needs a real tree taking up all that room? (besides this is more environmentally friendly!); ‘snow’ filled tree decorations at Tesco; festive cake tins by Rice; festive mug in a tin (no giftwrap required!) by Mozi; silver glitter tea lights by Marks and Spencer and the fabulous greetings card and tree decoration in one by Matalan (a card and a gift- genius!).